Successful Small Business Strategy for Growth

How to grow a small business: Tips and best practices

Creating and deploying a successful growth strategy as a small business is not an easy task. The competition for top-of-mind awareness and new sales opportunities in any competitive market is fierce. Standing out from the crowd can be extremely challenging, especially if your sales and marketing budget and personnel are limited.

How to grow a small business into a large business

Market penetration is an important part of a successful small business strategy for growth and should be prioritized for long-term success. To do so, it’s critical to align available resources with the right sales and marketing strategies tailored to small businesses. Without a well-researched and actionable business plan for sustained growth, your company will struggle to attract and convert prospective customers.

You can get started with these sales and marketing strategies, providing a knowledge base on how to grow a small business:

1. Establish smart and attainable goals

If you have a limited budget and bandwidth as a small business, it’s important to focus your resources on singular, attainable marketing objectives, which serve as the building blocks of your new small business strategy.

We suggest doing a deep dive into available market research materials, to identify where the biggest impact (and ROI) of your marketing efforts could be. Once you have identified the answer, you can then prioritize this key performance goal and laser focus your resources on the marketing strategies and campaigns that will achieve the objective.

2. Develop a deeper understanding of your target audience and prospective customers

One of the tried-and-true ways to attract, engage, and convert prospective customers is by gaining a deeper understanding of what they want, and why. A deeper understanding of who your prospective customers are will inform the smarter small business marketing strategy you develop and implement.

You can discover these critical insights and start targeting the right audiences by investing in focus groups, analyzing the customer base of your competitors, and conducting research on your buyer personas. Any of these can help illuminate the challenges or pain points they need to overcome and what compels buying decisions.

3. Emphasize your unique value proposition

If you want your messaging to resonate with target audiences, you should give some extra attention to your unique value proposition. Think about what differentiates you from the competition, the main benefits of your offering, and how it will address your customer's challenges or most pressing needs.

Marketing strategies that ignite small business growth

Here are some marketing ideas for a small business that will set the course for prosperity and growth:

1. Focus on market segmentation

If your available budget, resources, or capacity are limiting your ability to be competitive in large market sectors led by larger brands, we suggest re-evaluating your brand strategy and narrowing your target market.

Market segmentation requires you to prioritize and divide a large market into smaller market segments based on buyer personas and demographics. You can analyze the potential ROI of each segment and strategically determine which one you’ll designate as your primary target. You’ll find that marketing to narrowly-defined customer segment is far easier than trying to gain awareness within a broad audience.

2. Strengthen your earned search ranking with a small business SEO strategy

To achieve the ultimate goal of an earned ranking on the first page of Google search results, you’ll need to learn and leverage the power of search engine optimization (SEO).

A successful small business SEO strategy requires research on your buyer personas and SEO keyword optimization for all content. Dig into how your target audience is searching for similar products or services online. Leverage those insights to improve your position in similar online searches.

3. Embrace the power of content marketing

A surefire small business marketing strategy to help achieve an earned ranking on the first page of Google’s search results is content marketing—consistently posting quality content across a wide variety of online channels or platforms. More content in more places means more exposure and top-of-mind awareness. And that can equate to more clicks and customers.

How live events power growth

Hosting unforgettable live events can be a key accelerator to successfully scaling your small business. That’s why planning and hosting events should be included in your list of marketing ideas for a small business.

As the leading events management and growth platform, Eventbrite provides game-changing tools to harness what’s new and what’s next to attract and convert new customers. It’s easier than ever when you are a part of the world’s largest event marketplace that attracts millions of people searching for live experiences every day.

Power your small business strategy for growth with Eventbrite’s advanced online ticketing and registration software, built-in event marketing tools, and seamless ticketing software integrations with industry leaders like Facebook.

Then, take your ticket sales to the next level with Eventbrite Boost, the only all-in-one event marketing platform built specifically for event organizers. A smarter digital event marketing management solution helps you target and communicate the right value proposition messaging to the right audience at the right time. The result? More clicks, more ticket sales, and more market share for your business.