How to promote wellness events

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How to host a successful wellness event

Whether you’re teaching yoga to manage anxiety or a cooking class to introduce delicious plant-based recipes, it’s important to make the intended outcome clear for guests. Will attendees learn new skills, gain inspiration, or develop a current practice?

Make sure to select a venue that suits your wellness event. A pilates class may suit a community hall with plenty of space, for example, while a healthy eating workshop may find a good home at a local café serving fresh and organic produce.

There are a range of activities you might choose to include on your wellness event agenda. You might opt for team activities, wellness Q&As, inspirational workshops, practical fitness exercises, or guided meditation sessions — or a combination.
6 wellness event ideas

1. Exercise classes
Bring everyone together with exercise classes focused on yoga or pilates — and couple this with massage and reflexology for an added wellness boost.
2. Meditation sessions
For wellness event ideas designed to soothe, look no further. With gentle music and ambient lighting, meditation offers attendees a deep state of relaxation and tranquility.
3. Mental health workshops
Looking for mental health workshop ideas? Provide a safe space for attendees to discuss their mental health with support group discussions, practical advice, and team activities.
4. Nature hikes
What better way to boost wellbeing than by immersing yourself in nature? Outdoor trails and hikes are a great way to lift mood and restore inner calm.
5. Healthy eating classes
From educational workshops packed with nutrition advice to practical cooking classes, healthy eating events are a great way to promote mental and physical wellness.
6. Financial health workshops
Financial fitness is a vital part of wellbeing — so why not use this to center your wellness event? Your workshops could focus on budgeting, financial planning, and savings habits.
3 tips from wellness event creators

Get creative
Britteny Floyd-Mayo sells playful branded t-shirts and tote bags as add-ons for her virtual and in-person wellness events. Not only does this help to scale revenue, but the merch also works to spread the word about her business.
Cultivate partnerships
Wellness instructor Marquita René founded Black Velveteen Yoga and partners with likeminded brands to reach a wider audience. “You want to find brands that you’re familiar with and that already line up with your brand because it will feel more organic.”
Go online
Jody Hahn’s online classes mean she grows her business by welcoming new students from across the world — as well as reconnecting with former attendees. “It is such a blessing to see my former students and get the feedback that they’re excited to take my class again.”
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