What is a beer tasting event?

Put simply, a beer tasting event involves sampling different types of beer — including IPAs, pale ales, sour beers, and craft beers — and making tasting notes. This might take the form of a small group session in a local bar, or a larger festival. At some events, tasting may also be accompanied by food, educational talks from local brewers, and live entertainment.

What equipment do I need to host a beer tasting event?

The most important thing? The right tasting glasses. These are typically closer in style to a wine glass than a beer glass, and usually hold one third of a pint. Make sure you have jugs of water on hand so guests can stay hydrated, as well as plenty of ice to keep drinks cool. You might also want to provide printouts with details about each beer — as well as pens and paper, so guests can make notes on flavor, character, and appearance.

What food should I provide for the beer tasting?

There are a range of different food options for your beer tasting. Try small bowls of pretzels, nuts, or tortilla chips — or select complementary food pairings for specific beers. If your beer tasting is on a larger scale, you might want to choose an array of food trucks with different cuisine, such as Mexican or Indian dishes.

How do I find the right venue for my beer tasting event?

Most beer tasting events are held at craft beer bars and breweries — so these are usually a good place to begin searching for your ideal venue. Consider the theme or style of your event for inspiration: is your event focused on local beers, and could you partner with a neighborhood bar to host? If your beer tasting is designed to be educational, could you host your event at a brewery so guests can learn more about the brewing process?

How should I promote my beer tasting event?

When you host your beer tasting with Eventbrite, it’s easy to spread the word using our advanced marketing tools. Using our customizable email templates and smart social media ads, you can connect with craft beer fans, gain more visibility, and make sure your events reach an engaged audience.

How should I structure a beer tasting event?

There are many different ways to structure your beer tasting event. Typically, one beer is served to all guests, while the organizer or brewer guides the tasting. They might discuss the characteristics of the beer, from aroma — is it fruity, hoppy, or floral? — to appearance, as well as trivia about its history or brewing process. Guests are invited to discuss and take notes, then there may be a short break for snacks or water. This process is then repeated for each beer on the tasting menu.

Host a beer tasting event

Whether you’re organizing a region-themed craft beer festival or an IPA sampling session, Eventbrite has all the tools you need to host your beer tasting event successfully.

Beer tasting event management made simple

Eventbrite has all the tools you need to create, host, and market your beer tasting event successfully — including beautifully designed event listings, intuitive ticketing software, and advanced marketing tools.

Simple event creation

Create an engaging listing for free. With our event management platform, it’s easy to capture guests’ imaginations with eye-catching graphics and compelling details — such as your beer selection, brewery talks and food options.

Intuitive ticketing software

Offer guests a smooth check-in experience with our intuitive ticketing tools. Easily manage your beer tasting event with multiple ticketing options, including beer bundles, add-ons, and early bird pricing for craft beer enthusiasts.

Advanced marketing tools

Connect with local craft beer fans using Eventbrite’s advanced marketing tools. Our marketing platform allows your craft beer tasting to reach a wider audience with tailored email and social targeting.

How to host a beer tasting event

Here’s a step-by-step guide on how to host your beer tasting event

#1 Choose a theme

The first step is to decide on your theme. You could choose craft beers from one region or country — for example, Belgian beers or German ales — or pick a selection of the latest offerings from your local breweries.

#2 Select the beers

IPAs, pale ales, sour beers — or a mix? When you’ve chosen your beer styles, invite guests to make tasting notes and discuss the character of the beer — from hoppy aromas to citrus flavors — as they sip.

#3 Provide snacks

Make sure to provide snacks, like pretzels or crackers, to keep your guests’ palate clear. If your beers pair well with food, you could also provide a selection of different dishes throughout the tasting.

#4 Decide on a venue

The final step to hosting a beer event is deciding on your venue. Opt for your local brewery or beer garden for a more intimate beer tasting, or select a larger space for a bigger festival.

Tips on hosting your beer tasting party

From organizing talks on crafting the perfect IPA to partnering with local breweries, discover tips from our creators on how to host a beer tasting party.

Spark curiosity

Spark guests’ curiosity by giving attendees a behind-the-scenes peek into how each beer is made. As guests take notes, invite experts from local breweries to share trivia on the history of each beer and the brewing process.

Add entertainment

There are many ways to get creative with your beer tasting party. Create a memorable experience by adding entertainment — such as live music from local bands — for guests to enjoy as they drink.

Stay local

The key to a successful beer tasting is complementary food. One option is to work with local restaurants and food trucks in the community to provide an array of delicious snacks — think tacos, burgers, and pretzels.

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