WE Master Leadership Conference: MarketHER – Maximize Your ROI & Impact

Step into the spotlight at MarketHER, the ultimate marketing summit for women entrepreneurs. Gain actionable insights on branding, storytelling, and digital marketing from industry experts to amplify your business's impact. Through keynotes, workshops, and networking, you'll learn strategies to maximize ROI and drive financial growth. Leave with a clear, results-driven roadmap to turn your marketing efforts into measurable success!

Read on for more details and register today!

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Keynote Speaker: Sharon Lee Thony- Strategic Marketing for Maximum Impact

Sharon Lee Thony, founder of SLT Consulting, unveils the marketing strategies that fuel real growth. Discover how to position your brand for success, focus on high-impact marketing efforts, and craft campaigns that don’t just attract attention—they drive conversions. Don’t miss this chance to gain insider insights from a proven industry leader!

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Workshop: Building Your Brand Blueprint- Carolina Villarreal

Struggling to cut through the noise and make your brand stand out? Join us for an exclusive workshop where you’ll define your unique brand promise, craft a compelling value proposition, and map out your customer’s journey for maximum impact. Walk away with a clear, action-oriented marketing plan tailored to your goals—plus a personalized brand blueprint ready for immediate implementation. Bonus: Hands-on worksheets to guide you every step of the way! Don’t miss this opportunity to level up your marketing strategy and start seeing real results.

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Panel Discussion: From Visibility to Vitality: Building Brands That Thrive

Panelists:

- Nicole McCullum: Founder, Captivate Designs

- Danielle Hughes: CPO of More Than Words Marketing

- Sam Berg : Co-CEO Next Street Financial

Join us for a dynamic panel discussion on what it takes to create a brand that stands out and drives success. Industry experts will dive into the art of crafting visually stunning and functional brand identities, leveraging storytelling for authentic connections, and maintaining consistency across digital platforms. Don’t miss this opportunity to gain insider insights and actionable strategies to elevate your brand!

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About our keynote speaker:

Sharon Lee Thony Founder & CEO, SLT Consulting

Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands.

She is the founder and CEO of SLT Consulting, a digital marketing agency that partners with savvy businesses looking to scale their efforts. SLTC is powered by combining active listening and a curated selection of marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance, and brand strategy. Our notable clients include Peloton, Warby Parker, sweetgreen, and Facebook

Sharon is passionate about changing the face of leadership and the future of work - and believes in creating opportunities for women and BIPOC professionals. She’s a mentor, advisor, and investor in several innovative, female-led businesses, and serves on the board of directors for Girls Inc. LAand Fast Company’s Executive Board.

About our Panelists:

Danielle Hughes CPO of More Than Words Marketing

Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of themselves into their message so they feel comfortable expressing it and can convey what makes them different from their competition, attracting the right audience and repelling the wrong one.

Danielle’s client list is long and storied, so since she's showing off, it includes companies like Google, PwC, eBay, Discovery Channel, Capital One, Gap, TD Bank, SEO, Columbia University and The Jed Foundation among others.

Often referred to as a magician with words, while she can’t pull a rabbit out of her hat, she can hone your brand message and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)

Nicole McCullum Founder, Captivate Designs

A 2X Entrepreneur, Speaker and Digital Marketing Strategist, Nicole McCullum has been at the forefront of digital marketing for over a decade. As the founder of Captivate Designs, an award-winning web design, digital marketing and digital training company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has also trained thousands of New York City small business owners and marketing professionals from companies like Gucci, S’well, Nine West, Pfizer and many others on how to execute successful digital marketing strategies.

In addition, she has held workshops in partnership with Google NYC and held entrepreneurship discussions at Facebook Headquarters Menlo Park. Nicole has contributed to and been quoted in distinguished business publications such as Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and many others

Sam Berg : Co-CEO Next Street Financial

Samantha (Sam) Berg is a Co-CEO of Next Street Financial. Prior to joining Next Street, Sam founded FITMARK, a consulting business focused on go-to-market strategies primarily for fintech and data startups. Sam has over two decades experience in financial services, working with both large and mid-sized banks. At Amalgamated Bank, Sam was a member of the Executive team and served as EVP, Community Banking and as Amalgamated Bank’s Chief Marketing Officer. Prior to Amalgamated, Sam was the Chief of Staff for the Commercial Bank and SVP, Small Business Bank Marketing at Capital One Bank. Sam has also held various senior level positions, managing deposit products at Citi and managing bank small business partnerships at American Express OPEN. She spent over a decade at Chase, working in various roles across Small Business Banking, Consumer Financial Services and Information Technology and Operations.

Sam earned an MBA from NYU Stern School of Business and a BA from Wellesley College. She previously served on the Board of Camelback Ventures and Women’s Initiatives, both organizations focused on helping underserved small business owners reach their potential.

*Important Messages from the Organizer* By registering for this event you hereby consent to the use of your image and/or statements made by you in any official DSBS or City of New York (City) media events and hereby release and hold harmless the City from any liability regarding the use of your image and/or statements for any legitimate government purposes in perpetuity.

Reasonable accommodations are available upon request. If you require accommodations, please contact Michelle Barnes-Anderson, MPA-IG, Director, Office For Disability Services at Mbarnes@sbs.nyc.gov.

If you have questions about this WE NYC Program or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.