Visual Brand Storytelling: Using Images to Attract Your Ideal Client

In this workshop, you’ll learn how to define who you’re trying to attract and create imagery that resonates with them. We’ll cover identifying your ideal client’s values, style, and expectations, & how to use photography to position yourself as the go-to expert in your field. Whether you’re DIY-ing your photos or preparing for a professional brand shoot, this session will help you create intentional, strategic visuals that draw in the right clients and allow you to charge what you’re worth.

This webinar will cover:

• Who Are You Trying to Attract? – Defining your ideal client and what visuals appeal to them.
• How Images Shape Perception – The psychology behind brand photography and pricing.
• Crafting Your Visual Identity – Choosing colours, tones, and imagery that align with your brand.
• The Must-Have Brand Photos – Key shots that build trust and attract your ideal clients.
• Bringing It All Together – Practical next steps for improving your brand visuals.

Workshop Delivered by Sherrie, a Glasgow-born brand photographer who now works internationally to help female entrepreneurs build confidence and attract their ideal clients through their brand imagery.