User stories are a powerful tool for aligning teams around user needs, ensuring that innovations are built with the right focus. While their structure is simple, crafting and applying them effectively requires practice. The true power of user stories emerges when paired with user journeys—a visualization of the full experience, revealing pain points, emotions, and untapped opportunities.
In this interactive workshop, you’ll learn how to:
- Write compelling user stories that capture needs from the user’s perspective.
- Map user journeys to gain deeper insight into the experience.
- Foster empathy and alignment within teams to drive meaningful innovation.
Whether you're a designer refining your approach or a non-designer looking to innovate, this hands-on session will help you build the mindset and skillset to create impactful solutions. Join us and start seeing your users—and your ideas—in a whole new way!
Agenda:
6-6:20 // Connection warmup
6:20-7:45 // Workshop on user stories and user journeys
7:45-8 // Community time
8 - 9 // Dessert social
About the facilitator:
Monica Bueno is the founder of Pivot Point Studio—a design strategy consultancy focused on driving meaningful social change and making a direct positive impact to people's lives. An industrial and interaction designer by training, Monica is deeply committed to translating customer, business and technology research into innovative solutions that are desirable and relevant to clients and their stakeholders. Monica's work in the innovation field has garnered her several design awards. In 2011, she curated a Service Design program for the AIGA National Conference and speaks regularly about service experiences. Monica holds a degree in Product Design from Central Saint Martins and a Masters in Interaction Design from the Royal College of Art both in London, UK.
