The Content Advantage Virtual Workshop (Fall)

This intensive virtual workshop focused on content strategy and content operations from Content Science will take your company’s approach from being a cost (or even a liability) into a competitive advantage–and more. Facilitated by Colleen Jones and the Content Science team, the session offers

• Insights based on Content Science research and experience.
• Quotes and perspectives from a variety of content leaders.
• Activities and worksheets to help plan or apply insights.
• Networking with quality content professionals.

This content strategy and operations workshop is for leaders who want to cultivate a vision for content and turn it into reality. This workshop applies to a variety of contexts, from marketing and sales to communications to self service and support.

By the end of the session, you will

• Establish or update your content vision and strategy.
• Have a high-level plan to evaluate content effectiveness.
• Identify gaps in your organization’s content operations and ways to fill them.
• Know the characteristics of outstanding content leaders.

All participants receive

• A print copy of The Content Advantage, third edition.
• A certification in Content Leadership from our academy.
• A certification in Content Strategy from our academy.
• Session recordings and materials such as slides and worksheets.
• CEUs (upon request).
• The option to schedule a follow-up call with Colleen Jones.

Agenda

• Introduction
• Modernizing Content Strategy
• Evaluating Content Effectiveness
• Maturing Content Operations
• Advanced Content Leadership
• Closing

Available Discounts

• 10% discount for 3 or more attending from the same organization (promo code CA3)
• 20% discount for Content Science Academy alumni who have previously completed a certification (CARETURN)

Interested in bringing a custom version of this workshop to your organization? Contact us.

* Tickets are refundable up to 45 days before the event, or transferable to someone else anytime. Within 45 days, we do not accept cancellations but you can transfer a ticket to someone else.