Shaping Perception: Advertising's Role in Disability Justice

The media we create shapes how society sees disability. Yet, less than 1% of ads feature disabled people, and 90% of those rely on harmful stereotypes. Meanwhile, inclusion is under attack—from DEI rollbacks to political leaders openly blaming disabled people for systemic failures. Brands and creatives can no longer afford to stay uninformed.

This high-impact, interactive workshop is designed for advertisers, marketers, and creative professionals looking to:

✅ Understand the basics of disability justice and how exclusion is built into media and marketing
✅ Recognize and eliminate ableist narratives that harm disabled audiences and undermine brand trust
✅ Learn what works—why disability-inclusive brands see higher consumer loyalty, increased sales, and greater cultural impact
✅ Take action to embed disability inclusion into your creative process—without performative tokenism

This isn’t just a moral issue—it’s a business imperative. Consumers are watching. The industry is shifting. The brands that lead on disability inclusion will define the future of advertising and the world.

🎯 Who Should Attend?
This session is designed for:

• Advertising & marketing professionals
• Brand strategists & creative directors
• CMOs & agency leaders
• Diversity & inclusion teams
• Anyone who wants to create better, more effective, and truly inclusive campaigns

📍 Event Format & What to Expect
This workshop-style session blends strategy, real-world ad analysis, and live creative refinement. Here's what to expect:

🎬 Watch & React – We’ll break down disability-focused ads from brands like Target, Apple, Peloton, Subaru, and more, analyzing what worked and what didn’t.

💡 Breakout Strategy Sessions – Teams will refine real creative briefs that contain subtle but significant issues in disability representation.

🛠 Hands-On Learning – You'll leave with tangible, actionable frameworks to integrate into your work immediately.