Scaling Up A Player Power Hour (Virtual)- April 4, 2025

Scaling Up A Player Power Hour

How to Build a Team of 100% A Players

Led by Rick Crossland, world-renowned Scaling Up Business Coach and author of The A Player, this exclusive workshop will transform the way you build and lead your team.

WHAT WILL YOU GAIN BY ATTENDING THIS POWER HOUR?

Most CEOs wish their teams would deliver more, but conventional wisdom has misled them into believing that building a team of 100% A Players is unrealistic—that having B and C Players is just part of doing business.

Nothing could be further from the truth. No one has ever won by being average.

In this Power Hour, you’ll learn the proven strategies to build a team of 100% A Players—the ultimate competitive advantage. A Players are the driving force behind the PEOPLE decision in Scaling Up’s powerful business growth framework. If you want to accelerate results, scale faster, and create a high-performance culture, this workshop is a must.

Join Rick Crossland and take the first step toward building the A Player team your business needs to win.

PEOPLE are the starting point of the flywheel in every organization—they create STRATEGY, which then demands EXECUTION to turn vision into reality. A great STRATEGY fuels effortless revenue growth and drives outsized gross margins. EXECUTION is about precision—eliminating rework and mistakes to achieve industry-leading net margins. Together, a winning STRATEGY and flawless EXECUTION generate the CASH that powers your growth.

The foundation? A relentless commitment to increasing the percentage of A Players in your business. Nothing else has more power to transform the fortunes of your company. PEOPLE drive STRATEGY, they also drive EXECUTION, and both of these directly drive CASH.

This powerful framework of People + Strategy + Execution + Cash equates to a >10x Strategic Valuation for your Business

WHAT YOU’LL SPECIFICALLY LEARN:

• Why conventional wisdom on A, B and C Players is wrong
• Why it is imperative to pivot away from the traditional and ineffective Human Resources (HR) model and into Talent Coaching
• How to Build the new Talent Coach function
• How to assess the As, A Potentials, Bs and Cs on your team
• Discovering the #1 metric in business
• How building a team of 100% A Players is very possible and how to do it.
• How to develop and deploy world-class People tools: the A Player Agreement™, the Personal Performance Promise™ and many more
• How to make your business run like a Swiss Watch with Playbooks
• How to do Active Recruiting through the Talent Coach Function
• Learn the most accurate interview method: Topgrading™
• How to Coach Up your B Players to A Players
• Using Labor Efficiency Ratios (LERs) to Build the Best Team Money can Buy
• Developing a Performance Pay compensation model
• How A Players running Scaling Up drive a >10x business valuation

WHO SHOULD ATTEND?

This Power Hour is designed for CEOs and their leadership teams who are committed to scaling their businesses using a proven, high-impact methodology. If you're a lifelong learner, driven to implement best practices, and hungry for cutting-edge thought leadership, this session is for you.

To maximize your results and ROI, we strongly encourage leadership teams to attend together.

Led by Rick Crossland—one of the world’s top Certified Scaling Up Coaches—this workshop will align your team and accelerate your growth.

SEATS ARE LIMITED, REGISTER TODAY

In order to provide an exclusive and interactive learning environment, seats will be limited to 30 executives for each Power Hour.

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