Scaling Artificial Intelligence for Impact

Scaling Artificial Intelligence for Impact

Lunch & Learn with us as we hear from Tessa Burg, Chief Technology Officer and host of the Leader Generation podcast at Mod Op on AI today.

By AMA Philadelphia

Date and time

Thursday, April 17 · 9 - 10am PDT

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

  • Event lasts 1 hour

Date: Thursday, April 17 @ 12 p.m.

Scaling Artificial Intelligence for Impact

A 2024 Boston Consulting Group AI Research Study revealed that 74% of companies have yet to show tangible value from using AI. That study and others cite lack of resources, lack of the right talent, skills and training and lack of strategic alignment as some of the primary blockers to scaling AI in a measurable and meaningful way. In this session, we’ll walk through the 3 critical factors to scaling AI for impact: Organizational Commitment, Strategic Planning and Effective Risk Management. We’ll share proven frameworks with demos and use cases for evaluating AI applications, inspiring innovation and measuring results to shape the impact you want AI to have.


Tessa Burg is Chief Technology Officer and host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 20+ years on both the agency and client sides of the business for domestic and international brands. She has deep skills in data and tech architecture, software product development and management, digital transformation, and strategy. She currently leads Mod Op’s Innovation, AI Transformation and IT teams.


Zoom link to be provided upon registration.

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Organized by

AMA Philadelphia

AMA Philadelphia is the only professional association in the greater Philadelphia region that serves marketing professionals at every stage of their career.  We exist to prepare today’s marketers for tomorrow’s opportunities by connecting, educating, empowering, and providing access to thought leaders and a full range of resources to advance their careers and perspectives.

The American Marketing Association (AMA) is the most relevant force and voice shaping marketing around the world; an essential community for marketers with 30,000 global members.  Locally, AMA Philadelphia is proud to be the AMA’s founding chapter – bringing together our region’s top marketing professionals around innovative programs, relevant content, and unique perspectives for 85 years!

Our community includes more than 5,000 marketers across the greater Philadelphia region including both B2B and B2C decision makers, representing products, technologies and services, with a solid core in mid-market and involvement from every key industry in the region.

$20