SBS-APEX: Selling to Government - Marketing to Government, 04/22/2025

Every day, the government buys billions of dollars' worth of goods and services from businesses. In an ongoing effort to assist businesses interested in selling to the government, the New York City Department of Small Business Services APEX Accelerator offers this four-part Selling to Government Series.

This fourth webinar, as part of a four-part webinar series, offers an overview of the of the research and marketing efforts needed to effectively grow your business through government contracting.

You Will Learn:

• Create an effective Capability Statement
• Create a Marketing Strategy that is effective for Government Agencies and Prime Contractors
• Leverage Networking and Outreach Events to benefit Maximize your Marketing Efforts

Register to learn how to pursue contracts for your business at the City, State, and Federal government levels.

Don’t have a registered business yet?

The NYC SBS offers free business courses to guide NYC entrepreneurs as they start, operate, and grow their businesses. Courses are available on core topics in entrepreneurship, including business planning, financing, and marketing, and are accessible in multiple languages, including Spanish, Chinese, and Russian.

View upcoming live, online courses, hosted by our Business Solution Centers (BSC) which are available through registration on Eventbrite.

Webinar Registration Information

In order to receive a link to join the webinar, your registration form must be fully completed.

A Zoom Registration Link will be distributed prior to the webinar for successful registrations.

If there are any problems with your registration, or you do not receive a link, please contact us directly at apexaccelerator@sbs.nyc.gov.

Reminder

All webinar attendees are required to be registered individually for this workshop.

Multiple tickets may be selected per order; there is a checkbox that will allow company information to be applied to all attendees. Simply update the name, job title, and email address per each attendee.

We invite you to check the NYC Department of Small Business Services Eventbrite page for information on upcoming webinars in our Selling to Government Series.

• Procurement Basics
• Identifying Opportunity
• Responding to Opportunity