Revenue Optimization in Games Mini-Summit and Happy Hour at GDC 2025
Join us for an engaging GDC mini-summit! Industry experts discuss optimizing revenue in games @ 2:15. Reception and networking @ 4:30.
Date and time
Location
The American Bookbinders Museum
355 Clementina Street San Francisco, CA 94103Agenda
2:00 PM
Doors Open
2:15 PM
MMMs Are More Useful Than You Think
Bill Grosso
2:40 PM
How Game Revenue Optimization Is Different In Japan
Ryo Shima
3:05 PM
Advanced Hybrid Monetization
Tiffany Keller
3:30 PM
Coffee Break
3:40 PM
Gaming's New Game: Brand Partnerships Are Reshaping Entertainment Marketing
Joost van Dreunen
Dr. Julian Runge
4:30 PM
Reception
About this event
- Event lasts 3 hours 30 minutes
What if you attend an afternoon event with high-quality talks about revenue optimization in gaming?
...where the audience is as impressive as the speakers.
...where the entire goal is to build a community of revenue optimization professionals.
...where you could talk with industry leaders while enjoying good food and beverages.
...where there are no hard sells for platforms you don't want.
That's exactly what we're doing! The doors open at 2:00. The talks start at 2:15. The coffee break is at 3:30. The reception is at 4:30.
Join us at The American Bookbinders Museum and hear Joost Van Dreunen (CEO, Aldora; Adjunct Professor, NYU), Dr. Julian Runge (Assistant Professor of Marketing, Northwestern U; Principal Scientist, GameDataPros), Ryo Shima (CEO, JetSynthesys Japan), Tiffany Keller (Product Advisory Lead, Liquid and Grit), Bill Grosso (CEO, GameDataPros), and John Szeder (VP of Engineering, GameDataPros). Hosted by Pallas Horwitz (Director of Data Services, GameDataPros).
Come for the talks, stay for the conversations.
Frequently asked questions
Many people work on revenue optimization. But, they largely work and think in silos. A silo for user acquisition, a silo for live ops, a silo for optimizing retention and engagement, etc. Revenue Optimization in Gaming is the simple, yet revolutionary claim that these silos are holding us back.
The Game Revenue Optimization Mini-Summit is about crossing boundaries. We’re trying to build a place where people working on any aspect of revenue optimization can come and mingle. The long-term goal is to build a community and a single unified discipline of revenue optimization in gaming.
https://www.linkedin.com/in/joostvandreunen/ -- Joost is an academic and entrepreneur with expertise in video games. He is the CEO of Aldora and teaches at NYU Stern. He authored One Up: Creativity, Competition, and the Global Business of Video Games.
https://www.linkedin.com/in/julian-runge/ -- Julian is an Assistant Professor of Marketing at Northwestern University's Medill School and Principal Scientist at Game Data Pros. He is a quantitative marketing scholar and data scientist with roots in video games.
https://www.linkedin.com/in/ryoshima/ -- Ryo is the CEO of JetSynthesys Japan; formerly CEO of GREE UK and COO of GREE US. He is an experienced F2P mobile gaming executive with 10+ years across the U.S., Europe, Japan, and India. He is an expert in data-driven strategy and global partnerships.
https://www.linkedin.com/in/tiffanykeller/ -- Tiffany is the Product Advisory Lead at Liquid and Grit and Product Director at GameForge AI. She is an experienced product management director who was part of 3 of the top 5 gaming acquisitions in history. She also PM’d the world’s most downloaded game.
https://www.linkedin.com/in/wgrosso/ -- Bill is the CEO and founder of Game Data Pros (GDP). Prior to GDP, Bill was a C-level exec at multiple different game revenue companies (most notably at Scientific Revenue, where he pioneered the use of machine-learning based segmentation to optimize pricing)
https://www.linkedin.com/in/jszeder/ -- John Szeder is a seasoned executive with nearly 30 years of experience in software development and games. He specializes in scaling teams, optimizing processes, and driving innovation. He has a proven track record in both startups and AAA studios.
Game Data Pros is a consulting company focused on revenue optimization for large-scale games. We build tools and backend systems that enable our customers to increase revenue by personalizing player experiences. From intelligent cross-promotion to automated store configuration, we build the tools.
Absolutely, excellent conversation pairs best with excellent snacks and drinks.
Organized by
Game Data Pros is a consulting company focused on revenue optimization for large-scale games. We build tools and backend systems that enable our customers to increase revenue by personalizing player experiences. From intelligent cross-promotion to automated store configuration, we build the tools.