Description:
This panel will reflect on how marketing roles have changed over the last 6 months as AI and innovation begin to scale across the organization. What does this mean for marketers, entry level employees and the future of leadership and work.
Our Guest:
Tessa Burg is Chief Technology Officer and host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 20+ years on both the agency and client sides of the business for domestic and international brands. She has deep skills in data and tech architecture, software product development and management, digital transformation, and strategy. She currently leads Mod Op’s Innovation, AI Transformation and IT teams.
Date: Thursday, April 17 @ 12 p.m.
Title: Scaling AI for Impact
A 2024 Boston Consulting Group AI Research Study revealed that 74% of Companies have yet to show tangible value from using AI. That study and others cite lack resources, lack of the right talent, skills and training and lack of strategic alignment as some of the primary blockers to scaling AI in a measurable and meaningful way. In this session we’ll walk through the 3 critical factors to scaling AI for impact: Organizational Commitment, Strategic Planning and Effective Risk Management. We’ll share proven frameworks with demos and use cases for evaluating AI applications, inspiring innovation and measuring results to shape the impact you want AI to have.
