About This Event:

Certificate: Completion Certificate
Language: English
Duration: 1 Day
Credits: 8
Delivery Mode: Classroom/ Virtual Live / Onsite

Deal for Group of 5 - 10 persons 10% Off | For group of 11 - 20 persons 15% Off

Course Overview:

Personal Branding is defining your assets, traits, strengths, and skills as a person. Learning about Personal Branding will give you benefits in your participant's professional and personal lives. Branding is a combination of how you perceive yourself and how others perceive you. It is crucial to know how you are perceived.

With our Personal Branding course your participants will be able to communicate their vision and passions to others in your company. Use this knowledge through Social Media to establish and shape how others perceive you. You are your brand so guard it. Live it.

Target Audience:

Anybody who is interested in Personal Branding Skills.

Learning Objectives:

Upon completing this course, you will be able to

Know your professional and personal influences
Know how to sharpen your personal brand
Learn why looks count and how to stand out from the crowd
Learn to leverage Social Media in order to establish your personal brand
Handling your brand during a crisis
Know your brand's distinct personality
Make a plan for achieving success.

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM-compatible software (Digital Editions, Bluefire Reader, etc.)

Instructions for eBook download and activation

Agenda:

Module One: Defining Yourself (I)

If You Don't, They Will
Brand Mantra
Be Real
SWOT Analysis
Case Study
Module One: Review Questions

Module Two: Defining Yourself (II)

Pillars
Passions
Identify Your Strengths
The Three C's
Case Study
Module Two: Review Questions

Module Three: Managing and Building Your Image

Clear and Defined
Consistent Image
It Takes a Commitment
Live It Every Day
Case Study
Module Three: Review Questions

Module Four: Personal and Professional Influences

Corporate and Personal Integration
They Will Be Influencing Each Other
Be a Professional
Establish Rapport
Module Four: Review Questions

Module Five: Sharpening Your Brand

Blogging
Authenticity is the Key (be always authentic)
Transparency
Networking
Case Study
Module Five: Review Questions

Module Six: Appearance Matters

First Impressions
Rise Out of The Crowd
True Reflection
Dress For Success
Case Study
Module Six: Review Questions

Module Seven: Social Media (I)

Requires Ongoing Monitoring
Security
Have an Objective
Advertise
Case Study
Module Seven: Review Questions

Module Eight: Social Media (II)

It's a Tool
Content is King
Have a Gimmick
Don't Ignore Any Mentions
Case Study
Module Eight: Review Questions

Module Nine: Brand Management in Crisis

Caught In a Bad Spot?
Never Burn a Bridge
Data
Monitor and Respond
Case Study
Module Nine: Review Questions

Module Ten: Branding Personality Traits

Discover Your Personalized Values
Be Bold
Think Outside the Box
Fail. Learn. Repeat
Case Study
Module Ten: Review Questions

Module Eleven: Wrapping Up

Words from the Wise
Review of Parking Lot
Lessons Learned
Finalization of Action Plans and Assessments

Personal Branding 1-Day Training in Montgomery, AL