Perfecting Pricing

Ever freeze when a potential client asks about your rates? You're not alone! In this interactive workshop, we'll tackle one of the most challenging moments in the consulting journey: turning premature pricing questions into meaningful conversations that lead to value-based agreements.

Join Laura as we explore:

• Proven responses to the dreaded "What are your rates?" question that shift the conversation from price to value
• How to confidently navigate pricing objections without sounding defensive or desperate
• Simple frameworks to help prospects understand the ROI of working with you
• Practical techniques to identify low-ballers early and either convert them or gracefully move on
• The psychology behind pricing conversations and how to maintain your composure when pressed about costs

This isn't about being slick or manipulative — it's about learning to communicate your value in a way that resonates with the right clients. Bring your toughest pricing scenarios, and let's work through them together!

About Laura

Laura Khalil (KUH-lil) takes the guesswork out of building a highly profitable business as a solo service provider, by working smarter — not harder. She's the creator of the Elevate Method — a framework that helps consultants and agencies systematically land higher-value contracts with their ideal clients.

With a background in marketing consulting for organizations of all sizes, from boutique firms to global brands, Laura now helps service providers package, price, and sell their expertise to clients who value their work.

She is a frequent speaker to audiences on personal branding, sales and communication. She's spoken at WeWork, Paylocity, Creative Mornings, Zingtrain and more.

In her free time, Laura enjoys playing pickleball, gardening, giving back, and playing with her two doodles — Violet and Teddy.

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