Orchestrating Effective Content Across E2E Customer Experience (CX)

Content makes or breaks the customer experience. Content also is the difference between success and failure in modern big-budget initiatives such as digital transformation, martech, design thinking, and sustainability. Yet, many large organizations overlook content, treating it the way they did as much as a decade ago. If you sense that your company needs a different approach to content and you want to mobilize change, this webinar is for you.

Join leaders at Content Science for this live session covering:

• A summary of typical risks and costs related to old content methods and strategies
• 7 signs your organization needs an end-to-end content approach
• A definition of an end-to-end content approach
• 3 elements of an end-to-end content approach
• 5 reasons why an end-to-end content approach matters today
• An overview of which stakeholders benefit from an end-to-end content approach
• How an end-to-end initiative relates to other initiatives such as digital transformation and design thinking

All registrants will receive a recording, a copy of the slides, and an exclusive discount on Content Science Academy. Live attendees will have the opportunity to ask questions and a chance to win a copy of the new third edition of The Content Advantage, the top-rated book by Content Science President Colleen Jones.

About Colleen Jones, MA

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning firm where she has advised or trained hundreds of the world's leading organizations to become content Jedis. She has worked with many of the Fortune 50 such as Dell, The Home Depot, Elevance Health, and AT&T to define and execute winning content strategies. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit, also a member of the Future 50.

As the author of The Content Advantage (third edition) and a top expert on LinkedIn Learning, Colleen's courses and books have reached hundreds of thousands of professionals around the world.

About Christopher Jones, PhD

Christopher is Vice President at Content Science, where he contributes to their independent research and proprietary data about content effectiveness. Previous to joining Content Science, he served as the Director of Performance and Evaluation at the Centers for Disease Control and Prevention (CDC).

Christopher has led diverseresearch and data analysis for Content Science's independent projects as well as for Fortune 50 companies such as The Home Depot and UPS.