Intro to Generative AI

Intro to Generative AI with Mike McCann, former Head of Global Sponsorship at Amazon

A practical, jargon-free training session that demystifies AI for “non-techies”

This engaging introductory session breaks down what Generative AI really is and how it's transforming business today. Perfect for beginners looking to understand the landscape before diving deeper.

What You’ll Experience:

▪ See the dramatic evolution of AI through practical examples and live demonstrations▪ Explore real-world applications of leading AI tools including Midjourney, Canva Pro, ChatGPT, and Perplexity▪ Understand what makes GenAI different from traditional AI approaches▪ Gain clarity on AI limitations, ethical considerations, and future developments
▪ An additional thirty minute bonus for those who want to participate in an interactive quiz with Mike

What You’ll Leave With:

▪ A clear understanding of where you are in your AI journey▪ Practical knowledge of how AI can be applied to your industry and personal life▪ Awareness of common pitfalls and how to avoid them▪ Confidence to take your next steps with AI technologies

Fee: LaunchBreak Members - $25.00; Friends & Family rate - $30.00 (F&F Link coming soon)

About Power 10 & Mike McCann:

Mike McCann is a veteran sponsorship and brand marketing strategist who has held leadership positions at global giants including Pepsi, Heineken, Harley-Davidson, Intel, and Amazon. In his most recent role as Amazon’s Head of Global Sponsorships, Mike led the multi-faceted partnership with the National Women’s Soccer League (NWSL), integrating efforts across four key Amazon business units: AWS, Prime Video, Licensed Merchandise, and Brand Marketing.

Mike’s sponsorship journey began at Pepsi, where he established the Pepsi Sports Group after signing partnerships with Jeff Gordon, Major League Baseball, Major League Soccer and US Soccer, all within a 10-month time frame. His extensive sports marketing experience spans marquee events and organizations such as the Olympic Games, NFL, NBA, MLB, NHL, MLS, NWSL, PGA Tour, U.S. Soccer, NCAA, USTA, NASCAR, and NHRA.

A proud Georgetown University (BA) and University of Michigan (MBA) alumnus, Mike recently returned to the New York metropolitan area to launch Power10 Consulting. Power10 specializes in building AI literacy through accessible, jargon-free training designed specifically for non-technical professionals and organizations looking to leverage AI capabilities. His focus is simple: helping people see AI as a practical tool they can use today, not some mysterious technology of the future.

Mike is an active member of the Sponsorship Marketing Association’s advisory board, and is dedicated to sharing his industry insights and shaping the future of sponsorship marketing.