OVERVIEW
Learn directly from industry experts who will share the tools and strategies needed to move your idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your consumer packaged goods (CPG) food and beverage product at wholesale and retail.
Our Food Business Bootcamp course is a multi-day, hybrid event starting with an in-person session on Saturday, March 1st and followed by virtual sessions every Wednesday throughout the month.
On Saturday, March 1st topics covered will include:
- The Entrepreneur's Mindset
- CPG Food Product Concept Development
- Brand Development & Marketing
- Pricing Your CPG Food Product for Profitability
- Food Business Operations & Sales
This session includes a light breakfast, lunch, snacks, networking and the opportunity to tour our commercial kitchen.
Our virtual sessions take place on Wednesdays from 1:00-2:30 PM and will cover:
- June 11th: Food Law - Licensing, Labeling & Marketing, Food Safety, Intellectual Property (Trademarks, Copyrights, Patents, and Trade Secrets), and Essential Agreements (Operating Agreements, NDAs, Employment Contracts, etc.)
- June 18th: Hiring Employees and Consultants for your Food Business
- June 25th: Funding Your Food Business
All virtual sessions will be recorded.
COURSE INSTRUCTORS
Mike Currie
With over 18 years leading Marketing for iconic national food and beverage brands, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups towards achieving their full potential.
David Gold
David counsels a wide range of clients, from individual artists, professional athletes, and entrepreneurs, to major media companies, arts organizations, and other corporate entities in a variety of industries in connection with their intellectual capital. In addition to his intellectual property practice, David has over a decade of experience successfully representing clients in the courtroom in both intellectual property and commercial litigation matters.
Regina Henry
Regina is a Certified Leadership Mentor, Coach, Speaker, and Trainer, as well as an accredited Insights Discovery ® facilitator. Regina possesses a commitment to empowering and equipping every person she connects with to lead with resilience and authenticity.
Jennifer Horowitz
Jennifer is the Chair of the Corporate Transactions Department at Cole Schotz. She has a broad corporate, finance, and securities practice representing clients in transactions as well as serving as their outside general counsel. Her clients include private and public companies, start-up and mature businesses, lenders, financial institutions, and investors across a wide array of industries, with an industry focus on clients in the food and beverage industries.
Djenaba Johnson-Jones
Djenaba is the founder & CEO of Hudson Kitchen and creator of the Food Business BootcampⓇ. She founded Hudson Kitchen after working in business development at some of the biggest media brands for over 15 years. The creation of the Bootcamp and Hudson Kitchen came out of Djenaba’s own experience of facing countless obstacles when planning to launch her own food business.
Josh Johnson
Josh is the Co-Founder and CEO of Poppa’s Custard Company, a Philadelphia-based, Black-, family-, & women-owned packaged food business. As CEO Josh has driven the establishment, growth, and management of business operations for Poppa’s Custard since its founding in their kitchen in 2020 to a growing local brand business with national aspirations.
Ralph Morales
Ralph serves as the Capital Access Manager at Rising Tide Capital, where he plays a crucial role in guiding business owners towards various funding opportunities. With a deep commitment to supporting entrepreneurs, Ralph connects them with a diverse range of financial resources, including nontraditional lenders, Community Development Financial Institutions (C.D.F.I.s), and traditional lending partners.
Abby June Richards
As the founder of The CPG CFO, Abby June serves emerging CPG brands with fractional CFO services, helping brands “know their numbers”; and build sustainable businesses. Abby loves reading the ingredients for the products she uses in her household and is passionate about expanding access to better-for-you and sustainable options by supporting founders.
Ariana Ruiz
Ariana is the founder of Ruiz HR Services. As a leadership development consultant and coach with over 15 years of experience, her specialties are helping C-suite and B-suite executives improve their organizations and career trajectories. Ariana partners with startups, retail, and manufacturing companies to create frameworks that increase company growth, innovation, and revenue.
WE CREATED THIS COURSE FOR ANYONE WHO...
- Is frustrated because they cannot find reliable information
- Has a food business idea but does not know where to begin
- Makes an amazing product but has no idea how to run a business
TAKEAWAYS
- 85+ page Food Business Bootcamp Handbook
- Online Resource Guide, including downloadable templates
- Access to our virtual session recordings
