27th Annual Executive Marketing Seminar

Location: Litchfield Beach & Golf Resort hosts this event (14276 Ocean Hwy, Pawleys Island, SC 29585) 1-800-344-0982

Developing a Marketing Plan allows farm operators to write a marketing and risk management plan for the upcoming year. The seminar packs over 20 hours of hands-on instruction, including problem solving and case studies. Participants will write a 2026 marketing plan based on FLOID (Family Living, Operating expenses, Interest expense, Debt service), and desired equity growth.

Seminar Topics:

Dave Kohl:

• Mega Trends 2026 and Beyond
• High Octane Business Strategies
• Business & Financial IQ

Scott Mickey:

• Fundamental Outlook for Inputs and Commodities
• Crop Insurance Review
• Putting the Plan on Paper
• FLOID
• Target Price Analysis
• Year-Round Strategies

Marketing Simulation Game

Meet the Faculty

Dr. David Kohl

Dr. Kohl, Corn and Soybean Digest’s Trends Editor, is an Ag economist and futurist specializing in Ag finance and business management. He is a Professor Emeritus at Virginia Tech but continues to conduct applied research and teaching ag and banking seminars to producer and agribusiness groups.

Scott Mickey

Mr. Mickey helps farmers understand the tools available to manage risk – crop insurance, government programs, supply and demand trends, market trends and production costs.