Moms deserve a day off more than anybody. After all, they work 24/7, 365 days a year! That’s why it’s worth going big on Mother’s Day.
Almost 59% of consumers now prefer to give their moms a special experience on Mother’s Day rather than more “stuff” — and last year, consumers spent an average of $254 per person treating their moms.
As an event organizer, that puts you in an amazing position to give your community a unique Mother’s Day experience to share with the most important women in their lives.
Fun things to do on Mother’s Day
Moms often need to let their hair down and have a bit of fun — here are a few of our favorite ideas for fun Mother’s Day activities to get you thinking.
1. Cooking or baking masterclass
Hybrid: 🎤🖥️🎤
Family-friendly: 👪👪👪
Cost to setup: 💸💸
A cooking or baking demonstration gives guests the chance to learn new recipes and sample the results.
Check out Cakes by Christa’s Mother’s Day Cake and Sip event where both moms and children can learn how to bake delicious cakes and cookies.
You can also host an event for kids who want to give their moms a sweet surprise. For example, Sweet Occasions organized this Mother's Day Cupcake Bouquet Class for children 6 and older.
💡Pro Tip: Scale your event and attract more participants by adding a large screen and microphone at the venue. Or better yet, host a hybrid event, one in-person and another online. Managing a hybrid event can be challenging.
Eventbrite helps you create and promote both listings and host your online event on Zoom.
Learn how to host hybrid events with Eventbrite
2. Afternoon tea
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Afternoon tea is the perfect treat, and don’t forget to entertain with the latest “tea.” Hire an outdoor event space and take guests out into the wonderful May weather.
For example, Averill House Vineyard offers a stunning view, great for afternoon drinks and garden gatherings. The atmosphere is ideal for a conversation with friends or just a little quiet time — exactly what moms need.
3. Mother’s Day brunch
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What’s better than brunch? A brunch with a view, that is!
For some tasty inspiration, The Newfound Lake Inn welcomes mothers with a delicious meal and a selection of beverages for their Mother’s Day brunch, and it's all set against a beautiful lake backdrop.
Spice things up by adding a theme. For outdoor events, tropical themes work very well. For an indoor experience, try English high tea.
4. Pop-up shops and displays
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Pop-up shops are great for moms who love to shop. You can partner with local brands to exhibit their products and tempt your guests. Local shops selling clothes, jewelry, and crafts all work well here.
Want to see how it’s done the right way? Check out organizer Fashion Bar Chicago and their upcoming Mother’s Day Pop-up Shop. This market includes a cool range of stalls, so your guests can bring their moms for a great day out and support local artisans by purchasing amazing, hand-made gifts.
5. Wine tasting
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Wine-tasting events lend themselves to Mother’s Day. After all, who needs a blissful sip of wine more than a mom?
Differentiate your Mother’s Day tasting by applying unique event themes. For example, Royal Rabbit Vineyards hosts a complete event featuring live music, dancers, acrobats, and plenty of fantasy ambiance.
💡Pro Tip: To make the event extra memorable, wrap up the event by handing moms a special gift, like a custom wine glass or a small flower bouquet.
6. Cocktail class
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Dust off those cocktail shakers! Invite a mixologist to teach your guests the latest cocktail recipes.
The world of cocktails is pretty big, so you might want your event to focus on one spirit. This is why Cambridge Street Collective picked just three delicious cocktails for their upcoming Mother’s Day Cocktail Masterclass.
These drinks are designed to be shared, making this class the perfect opportunity for adult children to shake, stir, and sip alongside their moms. They're not just gifting her a good experience, but also quality time, which is unbeatable.
7. Charcuterie board workshop
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Looking to host a hands-on DIY event that moms and their adult children can enjoy together? A charcuterie board-making class is a fun, creative way to bond while learning a new skill.
Boards by Dana teaches the art of crafting stunning edible arrangements, from pairing the right cheeses with the right meats to styling them beautifully on a board.
If you have experience with wine, you can complete the event with a quick intro to beverage pairings.
8. Pet Foster Fair
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For moms who absolutely adore animals, maybe it’s time to get them a pet – or at least a foster one! Pets have powers, they can reduce stress hormones and are absolute mood boosters.
Of course, they’re a long-term, permanent commitment, so arranging a foster drive (instead of adoption) on Mother's Day is a wise choice. Friends for Animals of Metro Detroit definitely thought so. For Mother's Day, they arranged a Kitten Shower, which will feature food, games, and adorable feline pals available for fostering. Family events like this make for a fun and unique experience.
9. Mother’s Day comedy show
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Laughter is the best gift, which is why a comedy show is the perfect Mother’s Day event for a crowd of any size.
To keep guests on the edge of their seats, turn your event into an edgy improv show as Unexpected Productions Improv has planned for their Mother’s Day show. The show features quick-witted, hilarious moms ready to talk about the laugh-out-loud moments of motherhood.
They’re even using a discount promo code for moms. That’s super easy to do with an event management tool like Eventbrite. Here’s how it’s done:
10. Pamper session
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We all agree that moms deserve some rest, but why not combine it with a little pampering to make it a truly wonderful Mother's Day gift?
Work with local businesses to provide a day of pampering treats such as pedicures, manicures, or massages.
That’s what Ambitious Diva ENT does for their annual Mother’s Day Glam Party. They promise a complete MAN and KIDS-free zone, so the lovely ladies can kick back and relax without interruption.
💡Pro Tip: Tiered pricing works really well here. For example: Moms with General Admission get free access to a lounging station and unlimited beverages, VIPs receive a message or a mani-pedi, and Premium guests receive an all-inclusive pamper package.
11. Mother’s Day cultural showcase
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Celebrate different cultures and their unique ways of honoring motherhood.
A cool way to celebrate might be to focus your showcase on foods from around the world. For example, you could host a 10-course meal where each dish treats your guests to a different cuisine.
If your community has a melting pot of cultures, try celebrating mothers from various backgrounds for their contributions. Give awards, share video tributes, or showcase their stories in an exhibition.
Reach out to local groups, embassies, and heritage centers to establish credibility, attract sponsorship opportunities, and increase outreach for your event.
Whatever you choose, this Mother’s Day event idea is a wonderful way to celebrate the diversity of motherhood and can provide an educational and immersive experience for attendees of all ages.
12. Dance workshop or festival
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Teach moms some new moves (and have a few giggles) with the help of an instructor and a local venue.
For inspiration, look at how event organizer Yahvybe has created a unique Mother's Day celebration with a fun soundtrack, an opportunity to learn cool moves, and strawberries and champagne to top it off.
13. Mother’s Day karaoke
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Allow moms to take center stage — whether in person or at home. An old-fashioned sing-along is a crowd-pleaser, too.
Think of fun ways to take the celebration up a notch. For example, The Pub Sports Bar brings in a DJ and an affordable cocktail menu to complete their Mother's Day Karaoke events.
Other excellent ideas include a themed song list (with a costume contest!), Live Band karaoke, or a Mom and Me duet competition.
14. Mother’s Day cruise
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Want to give moms the ultimate lazy day? A slow cruise down the river is just the ticket. You can allocate a relaxing area for mini massages like Spoiled Royals 4th Annual Mothers Day Cruise Celebration did.
For moms who love a night out, you need a different approach. Draw inspiration from Capital Events Marketing Group — their party boat experience let incredible women celebrate with music, dancing, and stunning views of the New York skyline.
15. Art exhibition
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A picture can speak a thousand words — so why not host an art exhibition focusing on parenthood or caregiving?
Create a themed exhibition, or combine your Mother’s Day art show with an afternoon tea, like ARTclectic Art Gallery did. Make the sessions more interactive by adding workshops like pottery demos or guided “co-create” sessions where moms and their kids engage in creative activities together.
16. Author reading
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Reading gives moms time for themselves, but it can also become a hobby they can share with other moms who love to read.
For inspiration on how to do this, look to The Luxe Library. They regularly host book launches, inviting authors for a quick reading and Q&A.
On Mother’s Day, try curating a theme or a genre like “Strong Mothers Series” and set up discussion circles to add a social element to the event.
17. Mother’s Day boat tour
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We're not talking slow cruises or party boats this time. Consider hosting an activity-based boating event to give active, adventurous moms a chance to explore the local waters at their own pace.
For example, take a look at Stacked Adventures and their upcoming Mother’s Day Kayaking Tour event. This guided tour of the area places moms alongside their kids in double kayaks for a day away from the hustle and bustle — and moms won’t need a babysitter!
Crafty Mother’s Day event ideas
Moms appreciate creative experiences because they get to enjoy quality time — with their kids, friends, or fellow moms. Check out these ideas to inspire moms to create something unique at your upcoming Mother's Day event.
18. Flower market
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Everything is in bloom in May, which makes a flower market the perfect option for a large-scale event around Mother’s Day.
Immerse moms and their little ones in the sights and smells of beautiful plants like the Rolling Ridge Floral Design does. Each pair (mom and child) will create one floral arrangement together, and end the workshop with tea and treats on a beautiful patio.
Not sure how to choose the best venue for your event? Check out this guide.
19. Gardening masterclass
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Organize a gardening masterclass with an expert on hand or at a garden center to give moms useful tips and advice.
Take inspiration from Willow Greenhouse’s who regularly hosts in-person events related to gardening, from teaching composting to creating planters.
You can team up with a local bar or a restaurant to offer food at the event. Here are some excellent tips to ensure a successful collaboration.
20. Pottery class
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A pottery workshop is a great activity for the whole family, and they get to take home a keepsake and a piece of décor rolled into one. To inspire your creativity, check out All Hands Pottery workshops, which include ceramic sculptures and clay samplers.
If you want to get people chatting and loosen up guests at your pottery class, hand those moms some cocktails.
Workshops can be challenging to organize, with multiple moving parts to juggle (think: logistics and gathering materials). However, some tasks can be streamlined.
With Eventbrite, organizing, promoting, and managing a workshop becomes much simpler.
Hold a workshop today
21. Mother’s Day art and craft fair
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Host a grand art and craft fair for local artists and craftsmen to showcase their work.
This Mother’s Day event idea can be an exciting shopping experience for the whole family and a great way to support small businesses. For lessons in best practice, take a look at Chic Events DC’s upcoming Silver Spring Mother's Day Arts & Crafts Spring Fair, which features over 80 artisan vendors.
Complete the fair with workshops on different art forms, live art demonstrations, and spaces for children to create Mother’s Day gifts.
22. Sip and paint class
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A sip-and-paint event is the ideal Mother's Day celebration for those who love to get creative and enjoy the finer things in life.
Combine cocktail and canvas like Karaya Art does for their Mother’s Day Paint and Sip. Attendees get a guided lesson and a thirst-quenching glass of sangria upon arrival.
💡Pro Tip: Try adding a quick mixology workshop before the painting class starts, so moms get to sip their creations as they create their art.
23. Soap or candle-making workshop
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For something a little different, why not host a soap-making workshop or a candle-making workshop event like MXP Shop?
Aside from being great intimate experiences, these types of artisan workshops are also suitable for large-scale events. You can set up multiple candle-dipping stations, offer entertainment and grazing tables, or plan multiple sessions around this idea.
24. Jewelry-making class
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Jewelry-making is a wonderful way for moms to try something new and meaningful. It’s also an opportunity for children — both young and grown — to participate in crafting a unique gift for their mom.
For ideas, Jewelry with Friends has plenty to boot, from designing personalized charms to upcycling old accessories into something new and special.
With events like this, provide pre-made kits containing the materials needed, so attendees can get started easily.
💡Pro Tip: Ask givers to include something personal to make the gift more appealing to mom, such as birthstones, initials, or whatever else they know she’ll like.
25. Botanical art workshop
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Instead of buying flowers — something 74% of gift-givers plan to do on Mother’s Day — why not encourage them to create their own? A DIY floral workshop allows participants to craft artistic floral wreaths, bouquets, or unique flower arrangements for their moms.
Botanical Instructor Sheena Langub can provide a lot of inspiration as she regularly hosts workshops on wreath-making floral arrangements:
26. Terrarium Workshop
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Another way to de-stress with nature? A Terrarium workshop might just be the answer! It’s a creative activity that moms can share with their families. The best part? They get to take home a piece of calming greenery with them.
Fern and Fossil’s Mother’s Day Plant & Sip workshop takes the experience to another level. Attendees can sip on refreshing drinks while learning how to design and care for their handmade masterpiece.
27. Get crafty with nature
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It's Mother's Day! A perfect excuse to indulge mom's senses and reconnect with nature — which is why a nature crafting session would be an excellent event.
Here's some inspiration: Soulful Succulents and their unique Succulent Mother's Day Moss Purse Workshop. This hands-on activity also introduces mindfulness as attendees work their way through making a unique eco-friendly purse.
💡Pro Tip: Provide a photo booth for attendees to take selfies with their creations, which you can display on your website or social media platform for social proof.
Ready to organize your Mother’s Day class?
Community Mother’s Day event ideas
Moms often celebrate Mother's Day with their families in many different ways, but it's also a great time to celebrate with other moms in the community. Bring everyone together with these fun Mother’s Day community event ideas.
28. Mother’s Day picnic
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A Mother’s Day picnic is the perfect large-scale event if you’ve got access to ample outdoor event space and some beautiful May weather.
Jazz up your picnic theme to make it a more immersive event, like Will Taylor’s Mother’s Day Musical Sunset Picnic with LIVE Strings event. It starts with a short nature walk and ends with a meditation and picnic (with live music) as dusk falls.
29. Film screening
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Movies create the perfect setting for bonding, and a great lineup should resonate with your audience. So for Mother’s Day, be sure to feature several inspiring movie moms or mother figures.
Take a page out of King Street Townhouse’s playbook. Their lineup includes Mamma Mia, Bad Moms, and Mrs. Doubtfilre. With a cozy 20-person venue, guests can bring their aunts, grandmas, and friends for a memorable night.
On Eventbrite, the event organizer has grouped all these events using a special feature called Collections. It makes it easy for potential event goers to easily find what they’re looking for, as well as explore other options.
Organizing something similar? Collections help you be more organized and provide a smoother ticketing experience for your target audience.
Group events and grow your ticket sales
30. Relaxation session
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Invite moms to partake in mindfulness and socialize with new people. Partner with an instructor who can lead the session and provide relaxation tips.
You might want to focus on a certain type of mindfulness or relaxation, as Divine Flow Boutique has done with their Mother’s Day Sound Bath event. Once attendees have relaxed enough, they can treat themselves to chocolate-dipped strawberries and complimentary beverages.
31. Mother’s Day pop-up
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Whether indoors or outdoors, pop-up markets can be a great way to showcase local fare and give moms a chance to pick up some treats. Make sure there are lots of tasty snacks to sample, too.
If you need ideas for this one, look no further than Swanky Lady Couture. Their upcoming The Wayne County Mother's Day Market includes a wide range of local vendors and food trucks.
To make things more interesting, they packed the event with major prices. Each of the first 100 moms will receive a swag bag, and Eventbrite users arriving between 9 and 10 o’clock will have a chance to win gift cards and prizes.
32. Zumbathon
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Planning an event for moms who love to jump around and move their bodies?
Take a look at Emphico’s ZUMBA® class. It’s an inclusive event and everyone can join as long as you adjust the steps to accommodate everyone’s abilities, and include a cool down at the end.
Make it a family affair and let kids and partners join in on this special day for moms.
33. Yappy hour
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Celebrate pet parents in the community by hosting a dog-friendly event. It’s a perfect opportunity for both moms and fur babies to socialize.
For some fresh ideas, check out Wallis Annenberg PetSpace – they host events like training, puppy yoga, and even yappy hours with cocktails for mom and treats for the furry one.
If you’re hosting a pet-friendly event, always set up a treat bar for them.
34. Mother’s Day fun run
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Pick a local charity and organize a short fun run. Consider supporting causes like maternal health, postpartum mental health initiatives, or mom-owned businesses.
This event provides attendees with a chance to engage with a cause they are passionate about while keeping fit.
For example, The Best Races organizes a Mother’s Day fun run and every mile an attendee logs, they’ll match with a $1 donation to their partner charities. It’s a no-pressure event (no timing chips) that welcomes runners of all paces and ages. Every member of the family can join in.
35. Nature hike
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Organize a nature walk in a garden or park that families can enjoy together. That’s what The Land Trust for Santa Barbara County specializes in. They regularly host walks of between two and three miles in beautiful green spaces.
Just make sure you’ve got a walking tour guide on hand to keep everyone safe and share interesting facts about the places you visit.
36. Beach clean up
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Celebrate Mother’s Day and Mother Nature by organizing a beach cleanup. To make sure volunteers are ready to dive in, provide materials like gloves, trash pickers, and biodegradable bags like Beach Squad does:
Their Mother’s Day Beach Cleanup event provides an awesome, wholesome way for environmentally-conscious moms to meet new people in their community.
37. Mother’s Day culinary carnival
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Organize a large-scale culinary event featuring cooking demonstrations, food tastings, and competitions by renowned chefs. This can include a variety of cuisines and interactive cooking workshops for moms and families.
To pull this off successfully, Openair Company partners with food vendors, craft beer providers, and specialty stores, creating a complete gastronomic experience for food lovers.
💡Pro Tip: Don’t forget to include allergy-friendly options, so no moms will feel left out. If you need tips for promoting your food and drink event, download this guide.
38. Mother’s Day music festival
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Organize a full day of live music on Mother’s Day, schedule smaller concerts throughout the day, or turn it into a musical pub crawl.
Whatever you choose, make sure it fits the vibe of your event and adds to the overall experience.
Take a cue from York Promotions. Their event, Mother's Day On The Lake, runs from 2PM to 10PM. Soulful music and RNB jams will fill the air throughout the event. Guests can bring their own picnic supplies or order from the food trucks available.
💡Pro Tip: Color-code your wristbands if you offer different audience experiences (ex: general admission, VIP experience, family-friendly zones, backstage passes).
39. Mother’s Day paddle
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Wild swimming has increased a lot in popularity over the last few years, which is why Mother’s Day is the ideal time to organize a large-scale water event.
Conclude the activity with some downtime, so moms will have time for chatting and getting to know each other.
That’s what Heather Alexandar has planned for their Mother’s Day Brunch and Paddle event. Guests can bring their own food or place an order for a charcuterie box. Making time for connection and relaxing will make the event even more special.
Resident Mother’s Day event ideas
Are you looking for a way to cater to moms in assisted living facilities? These event ideas are fun and easy to replicate in retirement communities so that moms can join in without having to travel far.
40. Mother’s Day glow-up
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A glow-up pampering session is a great way to get moms in the mood and bring a smile to their faces.
Get inspired by Beauty Bazaar, Harvey Nichols’ YSL Beauty Mother's Day Makeup Masterclass. You can do the same by picking a makeup style or brand, and inviting moms and daughters to give each other a makeover.
Beauty Bazaar offers attendees prosecco or juice, creating a fun “makeup and sip” experience that you can easily replicate.
41. Mother’s Day raffle
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Offer entertainment and prizes for your Mother’s Day event. This can generate excitement and encourage participation — and it’s something you can integrate with other event ideas to supercharge your Mother’s Day event.
That’s what The Historic Sharpe House is doing for their Sharpe House Mother’s Day Garden Party Tea 2025. On top of the soothing tea and delicious delicacies, there’s a raffle to win more goodies.
42. Mother’s Day jazz concert
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Put some pep in the steps of residents with a Mother’s Day jazz concert. Jazz is an excellent music genre for those in assisted living, and it lends itself really well to large-scale events.
It’d also be cool to combine your jazz concert with some fine cuisine. Borden Transportation brings together snazzy jazz music, gourmet brunch, and delightful “mom”-mosas for their Mother's Day Jazz Brunch.
Even though this event idea takes place on a yacht, you can recreate something similar. Simply select familiar tunes residents will recognize and cater their favorite foods. Don’t forget to open the doors to this shindig for their loved ones.
43. Mother’s Day carnival
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Just because moms are grownups doesn’t mean they don’t love a trip to the fun side! Organize a Mother’s Day carnival with circus-style performers, games, and prizes.
What should you include in your big carnival? Adopt these ideas from Tampa Bay Caribbean Carnival 2025. Tampa Caribbean Festival Inc. has put together good food, fun performances, and a parade that can bring a smile to any mother's face.
44. Ice cream bar
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Calling all moms — your well-deserved cheat day has arrived. Host an ice cream bar at the residential facility, and don't forget to load up on all the toppings.
Looking for ideas? Renault Winery Resort is a great source of best practices in this department. Their fun-filled events include a movie night and an ice cream bar. Follow their lead and organize something similar.
Pair ice cream day with a family-friendly movie that’ll have everyone reminiscing and smiling at the same time.
45. Games tournament
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Hosting a large-scale games tournament is an inclusive way to get lots of moms and their families involved in fun activities.
To build on this idea and make it even more exciting, you can take inspiration from what Elan Shari Event Design & Management, LLC has done for their Mother’s Day Brunch & Bingo 2025 event.
In addition to bingo, they have a bottomless brunch buffet, mimosas, and a chance to win cash or designer bags.
46. Mobile spa experience
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Transform a retirement community into a spa for the day or set up a mobile spa in the parking lot that moms can visit for a bit of pampering. This can include massages, nail services, and facial treatments.
Wrap the event up with a holistic workshop (like this Gen X Soul Spa) that teaches mindfulness and breathwork so they can learn to release tension even after leaving the mobile spa. Then send them off with a self-care kit that contains items like masks and essential oils.
47. Mother’s Day scavenger hunt
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Plan a scavenger hunt around a residential care home for families to share fun experiences with moms and grandmothers without having to stray far from home.
Need ideas? The New York Social Network knows how to set up a unique, timed scavenger hunt, where each group has 75 minutes to find as many items as possible before returning to the starting point.
Setting a time limit makes the event manageable for participants with different abilities. Everyone gets to participate at their own pace.
Virtual Mother’s Day event ideas for special experiences
Plenty of in-person events can accommodate virtual guests. Here are some Mother’s Day event ideas designed to bring together moms and families from all over the world — no matter where they log in from.
48. Virtual cooking class
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪👪
Cost to set up: 💸
A cooking class is a good opportunity to learn new techniques, even for moms who are already wizards in the kitchen.
Some creators offer cooking classes focused on making treats to give as a gift. The free virtual cooking classes hosted by Homemade Events teach guests how to prepare diverse meals, including crispy chicken and avocado alfredo, or turkey chili with skillet cornbread.
49. Virtual Mother’s Day quiz
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪👪
Cost to set up: 💸
Theme your quiz around moms or influential women. Think of fun prizes for the winners or pledge to donate to a chosen charity.
For lessons in best practice on themed quizzes, look at Beekley Library’s upcoming virtual Best Loved Musicals Trivia Night that will be held via Zoom.
If you use Eventbrite, our Zoom integration makes virtual event hosting seamless. You can sync attendee details and manage registrations between both platforms with just a few clicks.
Ready to elevate your online events?
50. Virtual yoga celebration
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪👪
Cost to set up: 💸
A yoga class is a great way for busy moms to harness some inner peace. Set up a virtual celebration with a yoga instructor offering a special relaxation section geared and tailored for moms.
For example, Yoganic Flow regularly holds online lessons. You’ll find an experienced instructor leading you through poses, followed by nourishing breathing exercises.
💡Pro Tip: Offer a special discount for Mother's Day and give them an incentive to attend regularly.
51. Virtual brunch
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪👪
Cost to set up: 💸
To create a virtual brunch, send takeaway dishes to all your guests ahead of the event — or send them ingredients and turn it into a cooking workshop, with breakfast classics like French toast, that closes with a virtual meal together.
You could make this Mother’s Day event idea your own by steering the menu towards a certain type of food like Mississippi Market Co-op does for their Cook Along: Black Bean Burger. When you sign up, you'll receive the full recipe and a $5 coupon to use when shopping for ingredients.
Combine your cooking course with a social event, and you'll be able to get moms together even if they can't meet in person.
52. Virtual art lessons
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪
Cost to set up: 💸
For moms who appreciate culture and art, a virtual class that blends both is the perfect gift. See how the Japanese Culture Center does just that, giving online workshops for skills like Shodo calligraphy and Kintsugi.
Events like this need proper guidance, so work with experts to create an authentic experience.
53. Virtual panel discussion
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪
Cost to set up: 💸
Bring panelists together to discuss topics relevant to motherhood.
For example, Gateway HR discusses workplace events that can affect working moms. It gives moms the chance to dial in, network, and learn about an issue that’s important to them.
54. Virtual concert
Hybrid: 🎤🖥️🎤🖥️🎤🖥️
Family-friendly: 👪👪
Cost to set up: 💸
Live stream local musicians or singers to bring the community together around moms. The Annex Singers usually holds hybrid events like this springtime melody Carmina Burana.
To make your Mother’s Day event idea memorable, send digital souvenirs like downloadable posters or a custom digital playlist.
55. Virtual wine tasting
Hybrid: 🎤🖥️ 🎤🖥️
Family-friendly: 👪
Cost to set up: 💸
Collaborate with a winery or sommelier to organize a virtual wine tasting built around Mother’s Day.
To see how wine tastings are done the right way, check out LearnAboutWine.com’s Wine, Cheese, and Chocolate event — it has all the goodies that can make moms giddy. It’s not just a tasting event, attendees can also gain insight into exceptional wine and food pairings.
Mother’s Day event promotion ideas
It’s one thing to come up with an amazing concept for a Mother’s Day event — promoting it is a whole different ball game.
To help you get started selling tickets and marketing your event to the right people, we’re wrapping this list with five event promotion tips.
56. Promote your event early
Many people plan their Mother's Day gifts ahead of time, so start promoting your event early.
Setting up an event page for potential attendees to discover your event and buy tickets — which is where an event registration software partner like Eventbrite can get the ball rolling.
With Eventbrite, you can create a custom page for your event months in advance. Eventbrite’s email marketing functionality also lets you dispatch announcements informing previous customers that your Mother’s Day tickets are now available.
Eventbrite makes it easy to promote your event.
57. Use advanced targeting
Maximize your Mother’s Day event marketing efforts by ensuring you get them in front of the right audience. Advertising it on the right channels calls for segmentation and personalization. For example, work with local establishments (florists, spas, restaurants) to cross-promote your event.
Online, however, you need to lean on data analytics and event marketing features like advanced targeting to save you time and money.
Say you want to run paid ads focusing on “gift experiences for moms.” A tool like Eventbrite takes advantage of relevant details such as demographics and interests to display them to the right people.
It also retargets sales leads by displaying event ads to people who visit your event page but don't purchase tickets.
58. Collaborate with social influencers
Another way to target the right audience? Work with the right influencers. For your Mother’s Day event, you can reach out to mom bloggers, family-oriented content creators, or lifestyle influencers and ask them to promote your event.
They can give out promo codes or a giveaway contest to expand your reach by leveraging their huge audiences.
For local events, teaming up with micro-influencers can also build a sense of authenticity around your event and give it an external stamp of approval that can sway potential attendees.
59. Kick off ticket sales with early-bird offers
Create special early-bird discounts or tiered pricing to boost sales in the run-up to your event. Special discounts will often motivate leads with lower-priced tickets — As for you, you get to generate some cash to cover your planning costs.
Creating discount codes and setting up ticket classes and groups are a cinch with a platform like Eventbrite.
For example, here’s a quick video demonstrating how easy it is to create tickets on Eventbrite:
60. A/B test your content
Always A/B test your content to maximize engagement. From email subject lines to ad content, you need to know what your audience responds to.
With Eventbrite, you can create an ad set with two different types of copy or graphics, and then send both sets to control groups to see which ad performs better.
This ultimately saves you time and money because you can put more money behind sponsored posts that you know are going to hit home with your target audience.
Start planning your next Mother’s Day event idea
Organize a Mother’s Day event based on your event goals, audience, and strengths — but no matter what type of vibe you’re trying to create, remember who your event is for.
Moms deserve a wonderful experience every day. Even more so on their special day. As event organizers, we get to make those experiences come alive.
Partner with an event management platform like Eventbrite to make your Mother's Day celebration a memorable one for moms and their families.
