Welcome to Eventbrite’s annual trend forecasting guide, revealing what’s new and next for live events.
We surveyed event organizers and attendees from across the globe, conducted in-depth interviews, and analyzed internal Eventbrite ticketing data to uncover six event trends to help you have an incredible 2025.
Go Big on Micro-Events
Organizers anticipate increased demand for smaller, more intimate gatherings where people can connect and network. These smaller events allow organizers to build community, stay relevant, and try new concepts or venues with less risk.
63% of organizers think consumers are looking for more micro-events and intimate gatherings.

Building Community Pays Off
Community is about more than connection, it’s also a smart business choice.
Investing in community can help drive revenue for organizers, who cite free word-of-mouth marketing, selling more tickets, and overall event spending as some of the many benefits.
8-in-10
organizers believe it’s important to grow communities around their events

FROM FYP to irl
If you want to boost event discovery in 2025, look to TikTok. Consumers, particularly Gen Z, are turning to the social media giant to discover things to do—and can even buy tickets on the platform thanks to Eventbrite’s new integration.
30% of Gen Z use TikTok to discover live experiences
MAKE 2025 ALL YOURS
Leverage Eventbrite’s trend research and analysis from eventgoers and organizers to make this year your most successful one yet. Download the full Eventbrite TRNDS 2025 report to access all the exclusive data, insights, and actionable takeaways.
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