Want to collect event registrations for free and start planning your event?  

The first step is to set up a registration page.

But if you think of your online sign-up form as just a way for attendees to register for your event, you’re missing out on a key opportunity. 

Registration forms are:

1. One of the first impressions people get about your event and brand
2. A data-collection tool that’s critical to your event planning

That’s why it’s crucial that you choose the right event registration form template, even among the free options. Without the right form, you risk losing attendees and valuable data that you can use to scale your events as you grow.

We’ll break down the most effective event registration form template for 2024, give you step-by-step instructions for how to use it, and demonstrate how to use registration data to increase ticket sales. 

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Breaking down an effective event registration form (with examples)  

A potential attendee is on the hook for your event. 

They’ve seen past events you’ve promoted on Instagram or Facebook and are eager to experience them for themselves. There’s only one step left—registering and paying for their ticket.

But when they click on the event registration page, it turns out to be a lengthy form with slow loading times and sketchy-looking security. 

Not only does this turn them away from the transaction, but it could also deter them from interacting with your brand in the future. 

That’s why ensuring your event registration form is fully optimized for a seamless user experience is crucial. One way to do this is by using an event registration form template, like Eventbrite’s, that follows these best practices. 

A graphic that lists how to build an online registration form along with an example

1. Keep it simple 

At Eventbrite, we prioritize user experience with a clean design and intuitive interface that conveys essential information to the customer and avoids confusion. 

Each section of the registration form is designed to be clear and straightforward. It achieves this with: 

While it’s tempting to try to throw as much information as possible at a potential attendee to land the final sale, keeping it simple allows for a quick and easy registration process without any unnecessary barriers. 

2. Include a relevant event photo or video 

Including captivating event photos on your registration form can play a critical role in turning a potential lead into a paying customer. Eventbrite has found that 82% of attendees prefer main-event images that show an event’s vibe and atmosphere. 

By showcasing the features and atmosphere of your event, you can reinforce your unique brand appeal and increase the likelihood of a sale. A recent study shows that visual images in mobile media advertising can increase product sales by 9.26%.

Eventbrite allows creators to include up to 10 images on their event registration form page and offers suggestions on how to ensure your images resonate with ticket buyers. 

These include: 

We have recently introduced a video option that allows you to include a YouTube or Vimeo link as part of your promotion stack. Adding video is a great way to show attendees what they can expect at your event. 

As an example, see how the City of Round Rock and Taj Fashion included a video of their Round Rock Diwali Festival – Festival of Lights to showcase their eye-catching dance performances.

(Image Source)

3. Request only relevant information 

The information you collect when people register for your event can also help you to better plan your marketing and execute the event itself. 

It can be tempting to ask a million questions to learn more about your attendees, and most online form tools make it easy to add fields and collect abundant data.

But asking too many questions is a mistake. Research shows that every step you add to an event registration form results in a 10% drop in sales. Therefore, it’s a wise idea only to ask attendees to provide information necessary for your event’s success. 

Our event registration form collects the essential details by default, such as: 

However, it also allows you to build a customized list of questions. 

You can do this by simply indicating if you want this information to be optional or required for a potential attendee. For example, you can ask attendees to provide their home address and job title but require them to include a mobile phone number. 

The platform also allows you to add questions, which can be shown to specific ticket types or all customers. You can use this feature to gather specific information that can help you during the preparation stages of your event. 

For instance, an event creator like Cozymeal may ask about attendees’ allergies or food preferences to better accommodate their needs and eliminate food waste. 

But before requesting this information in your online registration form, take the time to clarify exactly what information you need from participants.

4. Offer mobile payment options 

Offering mobile payment options is essential for both in-person and virtual event registration forms. With mobile wallets accounting for 54% of e-commerce payment transactions, failing to make your registration form mobile-friendly can lead to lost sales. 

By providing a mobile payment field, you can make it easy for attendees to buy their tickets on the go.  

Eventbrite allows customers to use Apple Pay and Google Pay, allowing attendees to safely and quickly buy tickets from their smart devices with just one click. 

By leveraging the convenience and security of mobile payment options, you can provide a seamless experience for attendees and increase ticket sales for your event. 

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5. Include embedded checkout 

In order to boost ticket sales and provide a seamless experience for attendees, it’s essential to include an embedded checkout in your event registration form. 

A recent study found that the average online shopping cart abandonment rate is 70.19%. One reason for this is redirecting visitors to other domains during checkout. Redirecting customers during the checkout process not only causes disorientation, it can also compromise the security of a customer’s personal and financial information. 

A recent study found that imposter scams resulted in a staggering $2.732 billion in losses in 2022 alone. Given the prevalence of these types of crimes, it’s no surprise that many people are nervous about giving their information to unknown vendors. 

Eventbrite offers a ticketing system that helps customers feel at ease during the checkout process and also works to optimize your ticket sales by: 

In addition, Eventbrite also offers a comprehensive system that allows you to easily monitor the financial aspects of your event, including charges, invoices, and attendee credits, all in one place. 

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6. Ensure fast on-page loading times 

Optimizing on-page loading times is crucial for ensuring a good user experience. The truth is that in today’s world, even the slightest inconvenience can deter someone from committing to your event.  

A recent study found that even 0.1 seconds can impact conversion rates. So it’s essential that you choose an event registration form template that prioritizes fast and efficient on-page loading times to maximize engagement and make the most of the traffic you receive.  

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Eventbrite reduces on-page loading times by: 

That’s one reason nearly 800,000 creators chose to use Eventbrite’s customizable event registration form in 2022. 

Is there a free event registration form creator? 

Yes! Eventbrite is an all-in-one registration platform that can help you automate the process of creating an event registration form. And creating your event and registration form is completely free.

Using a third-party event promotion software like Eventbrite is a great way to ensure your event registration form is professional-looking and easy to use. 

It can also help you keep track of important information about your customers and ensure that all data is stored in a centralized location. This can be especially useful if you’re organizing a large event with hundreds of attendees or multiple employees and you need to access customer information. 

four/four presents / Open Air / Jackie Robinson Park Bandshell/NYC

How to use data to improve your event registration form (and increase ticket sales)

Collecting and analyzing real-time data can help you understand how attendees are responding to your registration form and make adjustments to improve their experience and increase conversions. 

Analyzing form completion rates can provide valuable insights into your customers’ behavior and help you identify areas for improvement. 

By tracking metrics such as the time spent on your registration form and the number of attendees who complete the form and purchase a ticket, you can better understand what’s working and what needs to be optimized. 

For example, suppose you notice many people abandoning your registration form before completing it. In that case, you may need to streamline the form or simplify the registration process by asking fewer questions. 

On the other hand, if you see a high completion rate but low ticket sales, you may need to adjust your pricing or marketing strategy. 

A tool like Eventbrite can help you make data-driven decisions to improve your event registration process and ultimately increase ticket sales. 

Eventbrite gives you access to real-time reports that include:

All of this information can help you fine-tune your marketing and planning. 

For instance, if it turns out that most of your registrants are coming from out of town, you might start to include travel and hotel information in your outreach efforts. You might even partner with an airline or local hotel to give event attendees special deals.

Renegade San Francisco / Renegrade Craft / San Francisco, CA

What makes Eventbrite’s online registration forms so effective?

Besides combining user-friendly features with advanced functionality, Eventbrite’s online registration forms stand out for several reasons. 

Here are five main features that support a seamless registration flow for your potential event-goers.

1. Two-click registration process

Eventbrite simplifies the registration process by allowing returning users to complete their registration with just two clicks. Once an attendee creates an Eventbrite account, all of their information is securely stored, enabling them to register quickly for future events without re-entering personal details.

It reduces friction, speeds up the registration process, and minimizes the risk of drop-offs due to form fatigue. A simplified process encourages more attendees to complete their registration, ultimately boosting your attendance rates.

2. Retention of attendee information

Frequent event-goers save a lot of time when their registration and payment details are securely saved for future purchases. Eventbrite allows users to store this information within their accounts, which makes snagging a ticket convenient for repeat attendees and event organizers. 

Besides securing two-click registration, this feature lets you reach attendees and give them advance notifications about your next events. 

Instead of spending time running a dedicated outreach campaign, tying this feature into online registration forms allows you to harness a kind of audience segmentation. Ultimately, it’s a more effective and strategic way to “reach out” to potential attendees.

“Many don’t know that consumers actually come to the platform looking for things to do and that we can grow creators’ audiences rather than just supply them with a ticketing option for their already established fans.” — Eloise Porter, Senior Brand Manager.

Over time, these advantages, supported by Eventbrite’s features, help creators build a loyal community of people who enjoy the same kinds of events.

3. Simple Attribution Tracking

Event organizers need to know where their traffic is coming from, and Eventbrite makes it easy to track the success of different marketing channels. By integrating simple attribution tracking, the platform provides valuable insights into which campaigns drive registrations. 

With Eventbrite, you can see which of your campaigns are most impactful across:

Analyzing these campaigns in Eventbrite provides visibility into the hardest-working platforms for your campaigns. You’ll get a good sense of where your audience lives, be able to validate your decisions, and then adjust your strategies for the most reach and sales. 

It’s a data-driven approach that increases conversions and supports you through distribution across multiple channels simultaneously.

4. Ease of Ticket Type Creation

One of the standout features of Eventbrite’s platform is the flexibility it offers for you to make multiple ticket types. Organizers can easily set up different ticket tiers, such as early-bird pricing, VIP passes, or group discounts, without needing any technical expertise. 

This flexibility allows you to cater to a wide range of attendees, meet all of their needs, and drive revenue.

5. Seamless Integration with Eventbrite’s Event Search Platform

Eventbrite’s forms directly integrate with its broader event search platform, so it’s easier for potential attendees to discover events — a significant advantage over building standalone forms.

A graphic comparing two types of online registration forms, one from Eventbrite and one self-made

Once event organizers list events on Eventbrite, they can tap into a large, pre-existing user base actively searching for events. This integration increases an event’s visibility and can drive more traffic to registration forms, especially when paired with Eventbrite’s robust suite of marketing tools.

Level up your event registration and management 

Creating an effective event registration form doesn’t need to be a complicated process. 

With a pre-existing template on an event platform such as Eventbrite, you can have your registration form up and running in no time. 

Even better, Eventbrite’s all-in-one platform powers your event marketing with automated workflows so you can easily engage attendees and boost ticket sales.