Your name matters, that’s why 46% of Americans will pay more to a brand whose name they trust.
But finding the perfect name for an events business can be a daunting task. Coming up with something unique yet reflective of your company’s mission and values requires a lot of thought, but it’s a crucial step when you start an event planning business.
That’s why at Eventbrite we put together this guide to help with brainstorming business names, as well as a collection of events-industry business names that you can draw inspiration from. We’ve included examples from Eventbrite creators — successful event planning businesses that you can learn from.
We’ll also discuss important considerations such as trademarks and domain availability, so you can make sure your business name is both creative and secure. With the right name and a little bit of effort, you can start a memorable and successful event planning business.

How to get ideas for event industry business names
One way to think about your event company name is to consider the different types of names you could have. There’s a wide variety of names you could think of, but many of them fit into three general categories: direct, thematic, and creative names.
Direct business names
Direct names are ones that state what the company is in the most clear terms possible. Many small businesses choose to go this route with their names. They’re helpful, easy to remember, and almost never controversial.
There are a few ways to construct a business name like this.
One common way is to use your first name and then the type of the business, e.g. Event Planning by Rosemarie. Another is to use the name of a location, such as a city, neighborhood, or local geographical feature. This would sound like Washington DC History & Culture (guess where they are and what types of events they organize?) or New York Event Planners.
These names might not be as exciting or unique as other names. But their simplicity is also the secret to their success — a simple, descriptive name tells your prospective customers exactly what they need to know straight away and in a memorable way. They can also be great for search engine optimization (SEO)!
Thematic business names
A thematic name is a more abstract choice than a direct name. It should still have a clear relationship to the business, but it might be more obscure than just your name. It could also incorporate your special spin on the business.
These names have the advantage of showing people a little more of the flavor or ethos of your business. The care implied by a name like Better Together Event Planning & Management tells you something about the values that business holds.
A thematic name can also signal the price range or type of event you offer. Lux Events clearly positions itself as a premium event planner, while Action Events Management specializes in extreme sports and events that get your adrenaline pumping. A thematic name in a foreign language can signal that you speak another language or have experience in cross-cultural event planning, as with Caliente Grill.
You can also combine this type of name with the previous one. That’s the approach of Jess Pfeffer Holistic Event Planning: the name can both build on the founder’s brand and give more specificity to the kind of event planning they do.
Overall, thematic names give you a greater flexibility to signal something more about your business. Whether it’s the type of events you plan, the price range you do it at, or the ethos with which you approach event management, a thematic name helps you give your brand more character.
Creative business names
Creative event planning names are a great way to make sure your brand stays unique. There are unlimited possibilities for you to get creative with, but there are a few directions that many companies choose to take with their unique and creative names.
Some names are fully abstract, choosing onomatopoeias or made-up words. Companies like Comma Crazy x Energy by MK can be certain their name is fully unique, and the bouncy, fun sound of the name still lets you know how they approach event management. This does have the disadvantage of being less clear, however —the name doesn’t tell you anything about what they do.
Other names are still creative but a little more concrete. Etc. Event Planning has a clever name that implies they’ll take care of all the details you’d usually sum up in a simple “etc.”
These business names are less accessible than others, but they’re the most unique. The goal with a creative event planning company name is to come up with one that you feel suits your business and communicates something about it.

Proven strategies for choosing an events industry company name
While it might seem easy at first, there are a few things to keep in mind when you decide on a name for your event planning company. Then, you’ll want to test the name out to make sure your judgment was correct.
Factors for choosing a great name
The most important factors to consider when choosing your event planning company’s name are:
- Domain availability
Domain availability is important because you’ll want to make a website to market your event planning company. You should make sure you can match your domain name with the name of your company.
- Uniqueness
Your company shouldn’t sound like the competition. That can create copyright and trademark issues, and also means that when people google your company’s name, they might get a competitor’s website instead. You should also stay away from names of well-known, international companies — Apple is already taken!
- Trademark and competition
Make sure to check if the company name you’re thinking of is already trademarked. If it is, it could put you in a vulnerable position in the future, so it’s best to stay away from trademarked names.
- Industry jargon / accessibility
You also don’t want to name your company after a highly technical term that normal people won’t understand, or a word that sounds like it belongs in another industry.
- Tongue-twister factor
A name that’s hard to say won’t get said. Sally Cell’s Seashell Sales wouldn’t be a great company name because it’s hard to pronounce. That can seriously hurt your word-of-mouth marketing!
- Whether it sounds silly in other languages
Similarly, stay away from words that sound silly in other commonly-spoken languages in your region. That’s the lesson of the apocryphal story that the Chevy Nova didn’t sell well in Spanish-speaking countries because its name means “doesn’t go.”
- Descriptive accuracy
Of course, you’ll want a name that describes your business. An event planning company called “Carl’s Auto Parts” would be pretty confusing, and definitely harm your business.
- What feelings it inspires
Consider how your company’s name makes people feel. If your event planning business specializes in children’s birthday parties, make sure to have a welcoming and child-friendly name. If you create haunted houses, something a little spookier might be in order.
Want to create a stellar event page?

Test your name
Once you’ve found a name that you think checks all those boxes, it’s time for you to test it out with others. You can ask your friends, family, and trusted coworkers to give their honest opinions on your chosen name.
Did you know you can hire a company to create and test different names for you? They can
charge anywhere from $7,500 to $75,000 for naming services, so that option might be a little outside your budget. But that pricing reinforces just how important it is to get your name right so you can build your brand on it.

How to trademark an events business name
Once you’ve chosen your name, you may want to trademark it to make sure that competitors can’t use the same one. But first, you’ll need to figure out whether it’s available for trademarking, and then you can register your trademark.
Check existing trademarks
In order to figure out whether you can trademark your company’s name, you’ll need to find out if it’s already registered to another company. To do that, search the US Patent and Trademark Office’s Trademark Electronic Search System (TESS).
A search in the TESS will show you every registered trademark with similarities to your own, but you should make sure to do separate searches for other, similar names. If you want to register “ABC Event Management,” you should search for “A.B.C. Event Coordination” to be sure there aren’t other names too close to the one you want to register.
Register your event business name
Once you find a name you’re ready to register, you can file it with the Patent Office. On your application, it’ll ask for a description of your business. For that, you should search the Trademark ID Manual for the different services you provide.
Just search the manual for a relevant keyword like “event planning” and identify a description that accurately covers what your business does. Then, you can use that same description on your application.
After you complete your application, the Patent Office will decide whether to approve it or not. If they do, they’ll publish it in a journal and give others the opportunity to oppose it. If that happens, you might need to contact a lawyer. If they reject it, you can file for reconsideration or even appeal the decision.

Example event planning company names
Eventbrite has come up with 122 suggestions for names of event planning companies. Of course, not all of these will work for you, but we hope they can be a springboard for you to make your own name. If you find a name you love, make sure you run it through the TESS to check if it’s trademarked!
Unique event planning company names
These names are unlike anything else out there. They’re a great foundation for your brand, and can give a distinct character to your business as soon as people hear the name. For example, Rocky Mountain Events mixes a local landmark with a descriptive word — while readily recognizable, it’s more unique than a simple city name.
Here are some unique names that you can use as starting points to make your own:
- The Eventful Company
- All-In Events
- Creative Bash Planning
- Gatherology Event Planners
- Hostly Party Planners and Consultants
- Experiential Entertainment
- Planify Events
- Unforgettable Occasions
- Socialite Soirees
- Partyology Ltd.
- Shangri-La Celebrations
- The Art of Entertaining
- Juntamos Planning and Events Management
- Festive Fêtes
- Magnolia Events & Design
- The Glam Squad Event Planners
- Second Nature Event Planners
- The Celebration Creators
- Experience Extravaganza Events
- Bright Beat Happenings
- The Scene Setters
- Fun Flurries Event Planners
- Koi Event Consultants
- Splendid Soirees
- Delightful Celebration Design
- The Fun Factory
- Momentum Party Planners
- Party Picassos
- Marvelous Memories
- Dionysus Party Productions
Creative event planning company names
A creative company name is different from a unique one because it conjures a more abstract image and tells your audience that you can think outside the box. Madness Event Management has a creative name that brings to mind the crazy parties the company throws.
These creative company names can inspire you to think outside the box for your event planning company’s name:
- Momentous Moments Event Planning
- Nebula Event Management
- Northern Rose Events
- Galactic Get-togethers
- Joyful Jubilees
- Celestial Celebrations
- The Sparkle Factory
- Euphoria Event Planners
- Fantastical Fiestas Event Management
- Heavenly Hosts Event Planners
- Aurora Events Management
- Fairytale Festivities Event Design
- Platinum Parties Event Planners
- Renaissance Party Planning
- Gilded Galas Event Planners
- Frenzy Events Management
- Vulcan Event Planners
- Starstruck Celebrations Event Planners
- Rapture Events Management
- Regal Receptions Event Designers
- Turtle Island Events
- One More Night Event Planning
- Paradise Party Planners
- Zenith Events Management
- Odyssey Event Planners
- Ascension Events Management
- Crescendo Special Events
- Dazzle Parties & Events
- Vibrant Vibes Event Planning
- Rainbow Revel Events Designers
Catchy event planning company names
A catchy event planning company name is great because it’s easy to remember. That means when you’re meeting new people at a networking event or industry meetup, they’ll be able to recall your company’s name when they’re looking for an event planner. Alliteration, like in the name of Carrecia’s Creative Event Planning, can help make your company’s name more catchy.
Here are some other ideas for catchy names of event planning companies:
- Social Sensations Event Managers
- Galas Galore Event Planning
- Superior Soiree Events Management
- Beautiful Beginnings Party Designers
- Elite Entertainment Event Planners
- Glorious Gatherings Event Management
- Perfect Parties & Events Planning
- Epic Experiences Event Designers
- Unforgettable Enterprises Event Management
- Simply Splendid Event Planners
- Fun Festivities Event Managers
- The Dynamic Duo’s Party Planning
- Elegant Events and Designers
- Whimsical Weddings & Party Planners
- Majestic Moments Event Managers
- Delightful Designs Party Managers
- Engaging Entertainment Event Designers
- Victorious Visions Party Planners
- Great Galas Event Planners
- Vibrant Vibes Event Designers
- Endless Excellence Events Management
- Lively Leisure Party Planners
- Inspiring Ideas Event Planning
- Grand Gatherings Party Planners
- Distinguished Designs Event Management
- Outstanding Occasions Event Planners
- Joyous Journeys Event Designers
- Creative Concepts Party Planning
- Empowering Events
- Extraordinary Experiences Party Planners
- Inspired Imagination Events Managers
Cute event planning company names
Cute company names help to lend an air of friendliness and warmth to your company, which is important if you’re in the business of planning events. They can even be as simple as Better Events Management Group, whose pleasant and welcoming name indicates the quality of their service.
There are plenty of other cute names you could give to your event planning company. Here are a few more to inspire you:
- All Together Now Events & Experiences
- Happily Ever After Events Management
- Enchanted Evening Event Designers
- Dreamy Designs Event Planners
- Sunny Days Party Planners
- Live Laugh Love Celebrations
- Lullaby Parties & Event Designers
- Sweet Dreams Event Planners
- Smiles All Around Event Planning
- Hearts and Happiness Event Designers
- Fantasia Celebrations & Parties
- Wonderful Weddings Party Planners
- Paradise Parties Event Managers
- Bubbles & Bash Event Designers
- Angelic Event Planners
- Sealed with a Kiss Celebrations
- Tea Time Event Planners
- Relaxing Reunions & Events Management
- Puppy Love Parties & Events Designers
- Delightful Designs Party Managers
- Giggles & Games Event Planning
- Dazzling Delights Event Planners
- Soaring Spirits Events Management
- Smooth Sailing Celebrations
- Cupcakes & Confetti Event Management
- Ambrosial Affairs Party Planners
- Lovely Luncheons & Event Planners
- Tickled Pink Events Group
- Joyful Journeys Event Designers
- Elegant Escapes Party Planners
- Dream Maker Events & Designers

Steps to start an event planning business
Choosing your name is just the first step you’ll take when you create your event planning business. While the next steps might look intimidating, at Eventbrite we have plenty of resources to help you out along the way.
Here are some next steps and resources on how to start an event planning business:
- Write a business plan
- Obtain the right licenses and permits
- Start marketing your business
- Network with event planners
- Plan your first event
How to combine branding with your event planning business name
Once you’ve decided on your company’s name, the next stage of your brand-building journey begins. That means you can create a logo, website, and social media presence.
As the most popular events search engine, Eventbrite is where professionals go to make sure their events sell out and are successful.
So, when it’s time to put yourself out there and start marketing events, there’s one way to establish your brand as expert, professional, and reliable — put your event on the Eventbrite platform.