Your name matters, that’s why 46% of Americans will pay more to a brand whose name they trust. 

But finding the perfect name for an events business can be a daunting task. Coming up with something unique yet reflective of your company’s mission and values requires a lot of thought, but it’s a crucial step when you start an event planning business

That’s why at Eventbrite we put together this guide to help with brainstorming business names, as well as a collection of events-industry business names that you can draw inspiration from. We’ve included examples from Eventbrite creators — successful event planning businesses that you can learn from.

We’ll also discuss important considerations such as trademarks and domain availability, so you can make sure your business name is both creative and secure. With the right name and a little bit of effort, you can start a memorable and successful event planning business. 

An ice cream cone with the company name showing
Renegade San Francisco / Renegade Craft / SF, CA

How to get ideas for event industry business names

One way to think about your event company name is to consider the different types of names you could have. There’s a wide variety of names you could think of, but many of them fit into three general categories: direct, thematic, and creative names.

Direct business names

Direct names are ones that state what the company is in the most clear terms possible. Many small businesses choose to go this route with their names. They’re helpful, easy to remember, and almost never controversial.

There are a few ways to construct a business name like this. 

One common way is to use your first name and then the type of the business, e.g. Event Planning by Rosemarie. Another is to use the name of a location, such as a city, neighborhood, or local geographical feature. This would sound like Washington DC History & Culture (guess where they are and what types of events they organize?) or New York Event Planners.

These names might not be as exciting or unique as other names. But their simplicity is also the secret to their success — a simple, descriptive name tells your prospective customers exactly what they need to know straight away and in a memorable way. They can also be great for search engine optimization (SEO)!

Thematic business names

A thematic name is a more abstract choice than a direct name. It should still have a clear relationship to the business, but it might be more obscure than just your name. It could also incorporate your special spin on the business.

These names have the advantage of showing people a little more of the flavor or ethos of your business. The care implied by a name like Better Together Event Planning & Management tells you something about the values that business holds.

A thematic name can also signal the price range or type of event you offer. Lux Events clearly positions itself as a premium event planner, while Action Events Management specializes in extreme sports and events that get your adrenaline pumping. A thematic name in a foreign language can signal that you speak another language or have experience in cross-cultural event planning, as with Caliente Grill

You can also combine this type of name with the previous one. That’s the approach of Jess Pfeffer Holistic Event Planning: the name can both build on the founder’s brand and give more specificity to the kind of event planning they do. 

Overall, thematic names give you a greater flexibility to signal something more about your business. Whether it’s the type of events you plan, the price range you do it at, or the ethos with which you approach event management, a thematic name helps you give your brand more character.

Creative business names

Creative event planning names are a great way to make sure your brand stays unique. There are unlimited possibilities for you to get creative with, but there are a few directions that many companies choose to take with their unique and creative names.

Some names are fully abstract, choosing onomatopoeias or made-up words. Companies like Comma Crazy x Energy by MK can be certain their name is fully unique, and the bouncy, fun sound of the name still lets you know how they approach event management. This does have the disadvantage of being less clear, however —the name doesn’t tell you anything about what they do.

Other names are still creative but a little more concrete. Etc. Event Planning has a clever name that implies they’ll take care of all the details you’d usually sum up in a simple “etc.” 

These business names are less accessible than others, but they’re the most unique. The goal with a creative event planning company name is to come up with one that you feel suits your business and communicates something about it.

People at an event booth with the name showing
SweetSpot Dessert Festival / Elizabeth Shrier / San Fransisco, CA

Proven strategies for choosing an events industry company name 

While it might seem easy at first, there are a few things to keep in mind when you decide on a name for your event planning company. Then, you’ll want to test the name out to make sure your judgment was correct.

Factors for choosing a great name

The most important factors to consider when choosing your event planning company’s name are:

Want to create a stellar event page?

A women types on a laptop

Test your name

Once you’ve found a name that you think checks all those boxes, it’s time for you to test it out with others. You can ask your friends, family, and trusted coworkers to give their honest opinions on your chosen name.

Did you know you can hire a company to create and test different names for you? They can

charge anywhere from $7,500 to $75,000 for naming services, so that option might be a little outside your budget. But that pricing reinforces just how important it is to get your name right so you can build your brand on it.

A person speaking in front of a trademarked business name
Laugh Factory All Star Comedy / Laugh Factory / Los Angeles, CA

How to trademark an events business name

Once you’ve chosen your name, you may want to trademark it to make sure that competitors can’t use the same one. But first, you’ll need to figure out whether it’s available for trademarking, and then you can register your trademark.

Check existing trademarks

In order to figure out whether you can trademark your company’s name, you’ll need to find out if it’s already registered to another company. To do that, search the US Patent and Trademark Office’s Trademark Electronic Search System (TESS). 

A search in the TESS will show you every registered trademark with similarities to your own, but you should make sure to do separate searches for other, similar names. If you want to register “ABC Event Management,” you should search for “A.B.C. Event Coordination” to be sure there aren’t other names too close to the one you want to register.

Register your event business name

Once you find a name you’re ready to register, you can file it with the Patent Office. On your application, it’ll ask for a description of your business. For that, you should search the Trademark ID Manual for the different services you provide.

Just search the manual for a relevant keyword like “event planning” and identify a description that accurately covers what your business does. Then, you can use that same description on your application.

After you complete your application, the Patent Office will decide whether to approve it or not. If they do, they’ll publish it in a journal and give others the opportunity to oppose it. If that happens, you might need to contact a lawyer. If they reject it, you can file for reconsideration or even appeal the decision.

People in front of an event sign
City of Science / World Science Festival / New York City, NY

Example event planning company names

Eventbrite has come up with 122 suggestions for names of event planning companies. Of course, not all of these will work for you, but we hope they can be a springboard for you to make your own name. If you find a name you love, make sure you run it through the TESS to check if it’s trademarked!

Unique event planning company names

These names are unlike anything else out there. They’re a great foundation for your brand, and can give a distinct character to your business as soon as people hear the name. For example, Rocky Mountain Events mixes a local landmark with a descriptive word — while readily recognizable, it’s more unique than a simple city name.

Here are some unique names that you can use as starting points to make your own: 

  1. The Eventful Company  
  2. All-In Events 
  3. Creative Bash Planning 
  4. Gatherology Event Planners 
  5. Hostly Party Planners and Consultants
  6. Experiential Entertainment
  7. Planify Events 
  8. Unforgettable Occasions
  9. Socialite Soirees 
  10. Partyology Ltd. 
  11. Shangri-La Celebrations  
  12. The Art of Entertaining
  13. Juntamos Planning and Events Management 
  14. Festive Fêtes
  15. Magnolia Events & Design
  16. The Glam Squad Event Planners 
  17. Second Nature Event Planners 
  18. The Celebration Creators 
  19. Experience Extravaganza Events 
  20. Bright Beat Happenings 
  21. The Scene Setters 
  22. Fun Flurries Event Planners 
  23. Koi Event Consultants
  24. Splendid Soirees
  25. Delightful Celebration Design
  26. The Fun Factory
  27. Momentum Party Planners 
  28. Party Picassos 
  29. Marvelous Memories
  30. Dionysus Party Productions

Creative event planning company names

A creative company name is different from a unique one because it conjures a more abstract image and tells your audience that you can think outside the box. Madness Event Management has a creative name that brings to mind the crazy parties the company throws. 

These creative company names can inspire you to think outside the box for your event planning company’s name:

  1. Momentous Moments Event Planning 
  2. Nebula Event Management
  3. Northern Rose Events
  4. Galactic Get-togethers
  5. Joyful Jubilees
  6. Celestial Celebrations
  7. The Sparkle Factory
  8. Euphoria Event Planners 
  9. Fantastical Fiestas Event Management  
  10. Heavenly Hosts Event Planners 
  11. Aurora Events Management 
  12. Fairytale Festivities Event Design 
  13. Platinum Parties Event Planners 
  14. Renaissance Party Planning
  15. Gilded Galas Event Planners 
  16. Frenzy Events Management  
  17. Vulcan Event Planners 
  18. Starstruck Celebrations Event Planners 
  19. Rapture Events Management 
  20. Regal Receptions Event Designers  
  21. Turtle Island Events
  22. One More Night Event Planning
  23. Paradise Party Planners    
  24. Zenith Events Management        
  25. Odyssey Event Planners 
  26. Ascension Events Management 
  27. Crescendo Special Events
  28. Dazzle Parties & Events
  29. Vibrant Vibes Event Planning 
  30. Rainbow Revel Events Designers 

Catchy event planning company names

A catchy event planning company name is great because it’s easy to remember. That means when you’re meeting new people at a networking event or industry meetup, they’ll be able to recall your company’s name when they’re looking for an event planner. Alliteration, like in the name of Carrecia’s Creative Event Planning, can help make your company’s name more catchy.

Here are some other ideas for catchy names of event planning companies:

  1. Social Sensations Event Managers 
  2. Galas Galore Event Planning  
  3. Superior Soiree Events Management  
  4. Beautiful Beginnings Party Designers
  5. Elite Entertainment Event Planners 
  6. Glorious Gatherings Event Management
  7. Perfect Parties & Events Planning  
  8. Epic Experiences Event Designers    
  9. Unforgettable Enterprises Event Management
  10. Simply Splendid Event Planners 
  11. Fun Festivities Event Managers 
  12. The Dynamic Duo’s Party Planning    
  13. Elegant Events and Designers  
  14. Whimsical Weddings & Party Planners
  15. Majestic Moments Event Managers
  16. Delightful Designs Party Managers  
  17. Engaging Entertainment Event Designers
  18. Victorious Visions Party Planners  
  19. Great Galas Event Planners     
  20. Vibrant Vibes Event Designers     
  21. Endless Excellence Events Management
  22. Lively Leisure Party Planners 
  23. Inspiring Ideas Event Planning         
  24. Grand Gatherings Party Planners 
  25. Distinguished Designs Event Management                      
  26. Outstanding Occasions Event Planners               
  27. Joyous Journeys Event Designers                 
  28. Creative Concepts Party Planning                 
  29. Empowering Events    
  30. Extraordinary Experiences Party Planners          
  31. Inspired Imagination Events Managers

Cute event planning company names

Cute company names help to lend an air of friendliness and warmth to your company, which is important if you’re in the business of planning events. They can even be as simple as Better Events Management Group, whose pleasant and welcoming name indicates the quality of their service.

There are plenty of other cute names you could give to your event planning company. Here are a few more to inspire you:

  1. All Together Now Events & Experiences
  2. Happily Ever After Events Management
  3. Enchanted Evening Event Designers
  4. Dreamy Designs Event Planners
  5. Sunny Days Party Planners
  6. Live Laugh Love Celebrations
  7. Lullaby Parties & Event Designers
  8. Sweet Dreams Event Planners
  9. Smiles All Around Event Planning
  10. Hearts and Happiness Event Designers
  11. Fantasia Celebrations & Parties
  12. Wonderful Weddings Party Planners
  13. Paradise Parties Event Managers
  14. Bubbles & Bash Event Designers
  15. Angelic Event Planners
  16. Sealed with a Kiss Celebrations
  17. Tea Time Event Planners
  18. Relaxing Reunions & Events Management
  19. Puppy Love Parties & Events Designers
  20. Delightful Designs Party Managers
  21. Giggles & Games Event Planning
  22. Dazzling Delights Event Planners
  23. Soaring Spirits Events Management
  24. Smooth Sailing Celebrations
  25. Cupcakes & Confetti Event Management
  26. Ambrosial Affairs Party Planners
  27. Lovely Luncheons & Event Planners
  28. Tickled Pink Events Group
  29. Joyful Journeys Event Designers
  30. Elegant Escapes Party Planners
  31. Dream Maker Events & Designers

Music event - performers on stage in a live performance
Get Money Get Paid / Ladies Get Paid / New York, NY

Steps to start an event planning business

Choosing your name is just the first step you’ll take when you create your event planning business. While the next steps might look intimidating, at Eventbrite we have plenty of resources to help you out along the way. 

Here are some next steps and resources on how to start an event planning business:

  1. Write a business plan
  2. Obtain the right licenses and permits
  3. Start marketing your business
  4. Network with event planners
  5. Plan your first event

How to combine branding with your event planning business name

Once you’ve decided on your company’s name, the next stage of your brand-building journey begins. That means you can create a logo, website, and social media presence.

As the most popular events search engine, Eventbrite is where professionals go to make sure their events sell out and are successful. 

So, when it’s time to put yourself out there and start marketing events, there’s one way to establish your brand as expert, professional, and reliable — put your event on the Eventbrite platform.