Reaching the right customers will help you get the results you want. You know that growing your audience is the key to bringing in more business, but too often ad platforms leave you spending a lot without getting real results. In nearly every one of our research touchpoints, we hear from creators that they want more effective ways to market and grow their business. We know that creators are reliant on other audience platforms like Facebook and Instagram, but those channels have become less effective and more costly in recent times, making it harder for creators to see profitable ad returns.

This guide will help you master advertising fundamentals, whether you produce literary festivals in Harlem or Pride pool parties in Houston. You’ll learn how to get visibility where it counts, target people who go to events (one in four tickets are sold through Eventbrite-driven surfaces), and advertise with confidence.