Sheri Atchison began studying psychology when she was 12 — yes, 12 — years old. It’s no surprise that today she’s an International Therapist, Certified Manifestation Coach, and Personal Coach, as well as the head of Paramount Mindset, where her virtual masterclasses and workshops help others maximize their potential.
“With events, I can reach as many people as possible. I can help them out, and still provide one-on-one and group coaching services.” Says Atcheson.
Atchison believes everyone has the mental capability to achieve the (seemingly) unachievable. By breaking “the chains of how society raised you or your parents raised you,” Atchison says, “you can think clear and be happier. And it’s just amazing what your mind will allow you to do.”
It’s a message that deserves a wide audience, and that’s why Atchison uses Eventbrite Ads:
“I love using Eventbrite Ads so much. It makes it easy for me to reach as many people as possible and help them.”
Eventbrite Ads makes “beautiful advertising” simple and wide-reaching
Prior to using Eventbrite Ads, Atchison’s advertising took the form of paid social advertising on other platforms.
“I’ve tried paid advertising on Facebook and other platforms as well,” she says. “But Eventbrite is my go-to hub where I can easily create beautiful advertising. I can send it out to everyone on my email list that has attended all my previous events. Plus, it also gets out to new audiences, too.”
In 2021, Eventbrite enabled creators to reach an audience of over 83 million unique buyers. For Atchison, that massive audience pool is what makes Eventbrite Ads so appealing. Reaching those new audiences is imperative to growing Paramount Mindset, bringing new people into her classes and talks and, ultimately, into her coaching community.
How Paramount Mindset got major reach with minor budget using Eventbrite Ads
Paramount Mindset serves a variety of people, from mid-career professionals to teenagers. One population that Atchison cares deeply about is college students. “The No. 1 affliction for kids going to college and university is depression,” she says. “It’s really high. So I’m trying to get the word out ahead of time.”
Atchison ran her “3 Tips to Prosper During the Mid-Term Blues” masterclass in early July (perfectly timed for summer schoolers). Three days before the event, she put a budget of $27 behind Eventbrite Ads to showcase the event, ensuring it would appear at the top of the Eventbrite search results.
Forget the hassle of other digital ads platforms. “Eventbrite Ads was very easy to use because [the interface] takes you through it step by step, everything you need to do in order to create the ad,” says Atchison “It tells you what to do. It’s very user-friendly.”
Plus, with Eventbrite Ads, you don’t need a huge budget to run a successful campaign. Whether your marketing spend is $5 a day or $25 a day, you can get more eyes on your event listings — events promoted with Eventbrite Ads get 14x more exposure. More eyes mean more followers, more brand awareness, and, ultimately, more tickets.
That was Atcheson’s experience: “Eventbrite is so effective in registrations and led to an increase in traffic and followers on my page.”
Eventbrite Ads expands Paramount Mindset’s community
Atchison can’t wait to use Eventbrite Ads to promote her next events. She sees Eventbrite Ads as part of a holistic marketing strategy to build community and grow her brand. “I’m telling you,” she says, “the ease of being able to reach out and build a community this way is awesome.”
For Atchison, tapping into Eventbrite’s enormous pool of event-goers is invaluable. “Eventbrite hosts so many different genres of events, and one thing that’s really cool is that I can select all these different interests that will pertain to my event. It gives me so much more exposure.”
Eventbrite Ads helps Paramount Mindset’s events be seen, and that’s why Atcheson recommends them.
“The ease of being able to reach out and build a community is awesome. I’m just going to keep using Eventbrite Ads. More exposure on Eventbrite gets my events in front of as many people as possible — that is really my No. 1 goal with Eventbrite.”