This is a guest post by Kim Kadiyala, who works on partnerships at Zapier.
If there’s one thing an event creator does not have, it’s spare time. That means you need to save your valuable time for the tasks that really matter.
Automating basic tasks is one of the best ways to streamline your to-do list. In fact, much of the busy work you now take for granted can be automated with the use of apps.
Enter Zapier. If you use Eventbrite, you can use our integration with Zapier to move your Eventbrite data between more than 1,000 other apps. Using custom “Zaps,” or connections built without code, you can automate your daily event management busy work.
Perhaps 1,000 sounds overwhelming? Let’s start with five. Here are the most common ways event creators like you are using automation to simplify their work.
1. Automatically export attendees to your Google Sheet
If you’re using a Google Sheet to keep your event attendees organized, a Zap can log new attendees to the Sheet as they buy tickets through Eventbrite.
A ticket purchase is a “trigger” event, causing the Zap to automatically move the ticket buyer’s contact information, along with info like the number of tickets purchased and cost, to your Google Sheet. This frees you from the manual labor of cutting and pasting each time you sell a ticket — a process that’s error-riddled and incredibly tedious.
2. Keep your CRM data updated in real time
If you use Customer Relationship Management to organize your attendees, create a Zap to automatically move new ticket-buyers into your CRM. Zapier is set up to work with Salesforce, Pipedrive, Capsule CRM, Streak, Hubspot CRM, and others.
With all of your customer data aggregated in your CRM, you get a broader view of your attendee base. For instance, you can see how many people from a particular company attended your event, or track when potential attendees convert to ticket buyers.
3. Enhance your email marketing
By connecting your Eventbrite data to your email marketing platform (MailChimp, for instance), you can automatically insert your most up-to-date attendee email list into campaigns. Rather than exporting your contacts from Eventbrite and importing them into MailChimp manually, this function becomes automatic. Every time a new attendee signs up for your event, their email address is automatically added to your MailChimp database.
The Zap can also place the address in a specific contact list within your MailChimp database. For instance, a first-time ticket buyer could be segmented into a “new customers” bucket in the email software. Now, you’re set up to run targeted email campaigns for specific types of customers. And you never had to download a clunky CSV file.
4. Know when VIPs check in
Particularly for business events, scoring leads is a crucial practice for zeroing in on high-value prospects. If you use a lead-scoring app like Clearbit, a Zap can automatically enrich attendees with info like company size and job title, tagging the VIP attendees that your team should prioritize.
A separate Zap can watch for these important attendees to check into your event, notifying your team on the floor so they can make a beeline to give that person a warm welcome.
5. Get the word out
Before you even have any attendees to track, you need to publicize your event. There’s a Zap for that, too.
When you post an event on Eventbrite, it triggers a Zap called “New Event.” Your event can then be automatically posted to all of your social media channels: your blog, LinkedIn, Facebook, Twitter, saving you from promoting your event in each place individually
These are just five of the most useful and popular Zaps that Eventbrite customers love. You can also use Zapier to create custom automations to replace any number of workflows in your daily repertoire.
For more information about how to sync your Eventbrite account with Zapier in the App Marketplace. And to learn more about how to automate your event’s workflow, read How to Use Event Automation to Scale Your Events Business.
